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Camel special Lights! RJR’s ‘white-tip’ contender
Seeking a larger share of the white-filter-tip cigarette market, R. J. Reynolds Tobacco Co. rolls out Camel Special Lights in king-size and 100s boxes, and king-size soft packs. According to RJR, the taste falls between the existing Camel Lights and Camel Ultra Lights varieties. White-tip cigarettes are perceived by consumers as smoother and milder than cork-tipped, according to RJR, ‘RJR’s business with adult smokers who want a milder, lighter taste is underdeveloped, and that’s why we’re Introducing this style and putting a white filter tip on it, ‘ a company spokesperson says. Lights are the largest segment of the full-price, non-menthol cigarette market, RJR reports. Camel Special Lights will compare primarily with Philip Morris’ Marlboro Lights, a white-tip brand that accounts for about half of the segment’s sales.