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Tobacco Cigs Brand Marketing News
Camel Cash Program Extended
RJ Reynolds, which produces Camel cigarettes, has launched another ‘Camel Cash’ catalogue of Camel brand-rotated items – the third such catalogue. C-notes are the vouchers, found under Camel filtered cigarettes’ cellophane wrap, that can be used to ‘pay’ for items in the catalogue. Some items require as many as 1,250 C-notes (a neon sign); others can be obtained for as little as 20 C-notes (a floating key chain/lighter). There is one C-note in each pack of filtered Camels, but C-notes with higher face values are offered by some point-of-sate promotions.