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R. J. Reynolds in Camel cigarette deal with China
R. J. Reynolds, the tobacco giant, has signed an agreement with China for the manufacture and sale of Camel filter cigarettes is China. Reynolds Tobacco, a subsidiary of R. J. Reynolds Industries, sad the agreement was the Eirst major venture between an international tobacco company and China. The agreement also provides for the development of a new jointly- owned brand to be sold in the Far East.
Under the deal.
Camel filter cigarettes will be produced in China with equipment supplied by Reynolds Tobacco. BBDO, which handles Camel cigarettes worldwide, is tipped to handle the advertising for the new Chinese cigarette. Rothmans aims for mild share Carreras Rothmans is aiming to increase its 14. 5% share of the cigarette market with the launch of Rothmans King Size “Special Mild”. Capitalizing on the trend towards lower tar cigarettes. Special Mild falls into the low to middle tar group. It also falls into the growing 63% share of the total market taken by king size. The brand will retail at 67p for 20, the same price as its parent, Rothmans King Size. Both cigarettes appear in similar pack designs. The new brand is claimed to have growing sales in France and Canada according to the company.