Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"

Marlboro Cigarettes

Marlboro Cigarettes Milds Menthol

Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Marlboro cigarette brand is the most popular (in alphabetical order): Australia, Argentina, Brazil, Canada, Chile, China, Dominican Republic, Honduras, India, Japan, Malaysia, Mexico, Russia, Singapore, South Africa, South Korea, Taiwan, United States of America or USA or U.S. and  European countries: Austria, Belgium, Bulgaria, Czech, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lithuania, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Spain, Sweden, Switzerland, Ukraine, United Kingdom or England or UK.

The brand is popular in most countries of the world!

The scale of popularity is based on search queries of those users who try to buy cigarettes online.

Soon we'll make the list of cigarettes popularity according to discount cigarettes sales online.

Also we are planning to observe the cigarette prices in different countries.

So, we will be thankful for your responds about the most popular cigarettes brands you are buying and about prices of cigarettes which are on sale in your countries.  Write e-mails: Buy [at] MorningCigarette.com.

Marlboro cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Tobacco Cigs Brand Marketing News

MARLBORO SPECIAL MILD launched in Australia in a red and white 25's pack

An interesting new MARLBORO launch has recently taken place in Australia. This is MARLBORO SPECIAL MILD, in a 25s hinge-lid pack with a design which in essence repeats the familiar red-and-white graphics of the parent MARLBORO but superimposes it on a basically white pack. This Mild MARLBORO line extension departs from the practice of replacing the red area with a pattern of gold, as is the case with MARLBORO LIGHTS. The parent MARLBORO brand was at its peak in Australia in mid-1976, with a market share of 11% Its sales declined following the launch by Rothmans of WINFIELD in a 25s pack, and in mid-1980 its share had dropped to just over 6%. (25s packs have grown in popularity and now account for over 46% of the total Australian market). Following test marketing of a MARLBORO "Red" parent brand in a 25s pack, and in 83mm length as compared with the established brand's 80mm, Philip Morris have now - in September 1980 - come out with 25s-pack versions of MARLBORO and the totally new MARLBORO SPECIAL MILD. Cigarette specifications for both are 83 x 24. 5mm, with a 20mm plug and 24mm tipping. The introduction is clearly intended, in the view of our associates in Australia, to appeal to current MARLBORO and BENSON & HEDGES SPECIAL FILTER smokers who are attracted to 25s packings, as well as to previous MARLBORO smokers who had 'defected' to a brand in a 25s pack. MARLBORO SPECIAL MILD is positioned to secure a larger share of the health-conscious and concerned sub-segment; a goal which MARLBORO LIGHTS and MARLBORO GOLDEN LIGHTS failed to achieve. Introductory advertising featured both 25s versions together, against a background of a coiled lariat and branding irons. Subsequently, MARLBORO SPECIAL MILD has been advertised on its own, with a typical cowboy and horse illustration and the heading: New. Mild, and Marlboro. The few lines of body copy are especially interesting, as they make no further promise of mildness other than that implicit in the brand name. Instead, it reads: New Marlboro Special Mild 25s., Marlboro Special Mild 25s., Rich, Satisfying. You get a lot to like. The launch is supported by extremely heavy expenditure in full color as well as black and white press advertising, magazines, billboards and point-of-sale; in addition to trade and consumer promotion.


Cigs and Tobacco History


Excerpts from Spending Review 1990


- Deliver programs targeted to specific smoker audiences
- Generate trial/among targeted competitive smokers
- Target Marlboro smokers most likely to switchout
- Reward smokers loyalty
- Initiate trial at point-of-sale
- Deliver, via mail, a cooking themed loyalty enhancing test program among 25M (35+) female smokers
- Deliver, via mail, a western themed (trial/continuity) loyalty enhancing test program among 25M (35+) male smokers
- Product 24OM Marlboro Red/Lights sales force intercept brochures (CIP) for use against a trial objective among competitive smokers. 20M CIP's will be distributed monthly on a national basis
- Produce 77M Marlboro Menthol sales force intercept brochures (CIP) for use against a trial objective among competitive menthol smokers. 6.4M CIP's will be distributed monthly on a national basis

Long Term; Marlboro should be available in every store in America and in sufficient quantity/variations to satisfy consumer demand. In addition, as tobacco leader, Marlboro must be the most dominant/ visible brand at retail.
‘0: Reduce out-of-stocks in every region to 2% or less and maximize visibility at retail via signage and availability:
Strategy: The Marlboro out-of-stock problem is a multi-faceted one which will require multi-faceted solutions. Our strategy for 19 9 0 is to reduce the problem to manageable elements and find solutions which, in tandem, will help alleviate the problem.
- Replanning within the Red an Lights families based on growing box trends
- Retail inventory building programs to satisfy peak summertime demands
- Isolate problem trade classes and packing groups on a regional/local level and design customized solutions based on needs
- Hardware programs (i.e. R&C) to build inventory/visibility
- Educational programs to solve ordering problems

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