Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Marlboro Cigarettes

Marlboro Cigarettes Silver (Ultra Light)

Marlboro Cigarettes Silver (Ultra Light) packing: 10 packs, 200 cigarettes, 88mm box. Cigarettes contain 4mg of Tar and 0.4mg of Nicotine. Discount cigs are produced in Europe.

Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Marlboro cigarette brand is the most popular (in alphabetical order): Australia, Argentina, Brazil, Canada, Chile, China, Dominican Republic, Honduras, India, Japan, Malaysia, Mexico, Russia, Singapore, South Africa, South Korea, Taiwan, United States of America or USA or U.S. and  European countries: Austria, Belgium, Bulgaria, Czech, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lithuania, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Spain, Sweden, Switzerland, Ukraine, United Kingdom or England or UK.

The brand is popular in most countries of the world!

The scale of popularity is based on search queries of those users who try to buy cigarettes online.

Soon we'll make the list of cigarettes popularity according to discount cigarettes sales online.

Also we are planning to observe the cigarette prices in different countries.

So, we will be thankful for your responds about the most popular cigarettes brands you are buying and about prices of cigarettes which are on sale in your countries.  Write e-mails: Buy [at] MorningCigarette.com.

Marlboro cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.


Best Cigarette Pictures and Tobacco Ads

Marlboro Cigarette Advertising. Ads in 1995

Marlboro Cigarette Advertising. Ads in 1995

Tobacco Cigs Brand Marketing News

How Marlboro has been sampled in Switzerland

Philip Morris had sampled their Marlboro among Swiss consumers. The particular sample pack was picked up at a recent scientific conference, the samples having been put in each delegate's place.  This kind of sampling is quite normal in Switzerland; though the Marlboro presentation is more elaborate than most. A flat box of shiny gold card, with the Philip Morris crest on a black panel on the lid, contains a recessed pack of three cigarettes placed in a pack which is in fact big enough to hold five cigarettes. This too is usual is Switzerland, where the 5s format is chosen for its ability to carry a brand pack-face design, and where three is the maximum permitted number of cigarettes which may be given away by this method.  Inside the lid of the outer box is a small mirror, and on the reverse side of the sample pack itself is an illustration in full color (echoing the brand advertising) with the wording: "Come to flavor, come to Marlboro". The subject of using pack space for advertising or brand promotional purposes has come up in discussions over recent months, and it is interesting to see how one competitor has put the theory into practice.

1972


Philip Morris launch Marlboro in Brazil

Philip Morris Brasileira have launched in Curitiba, in the State of Parana in south-western Brazil, three versions of Marlboro. This launch, initially on July 4th, is the first new-brand launch in Brazil under the Philip Morris name. The versions are: King Size Filter in a soft cup. Long Size Filter in a hinge- lid, and 100mm (soft cup). The latter is in the top-of-the-market K category, competing with Souza Cruz's Hilton 100mm and Pall Mall Superlong. The other two are in the next highest category, in which Souza Cruz is rep- resented by Carlton KSF. One point of interest is that the 100mm version of Marlboro is in a red and white pack design, as opposed to the gold and white design which is on the market in the United States and elsewhere. Philip Morris Brasileira, which incorporates Santa Cruz, previously owned by the German Reemtsma company, now has a 6% market share.

1975

Cigs and Tobacco History

Marlboro

Excerpts from Spending Review 1990

 

NEW PRODUCTS
Long Term Goal:
• Satisfy mainstream consumer tastes with line extensions/flankers which do not undermine Marlboro’s core positioning.
‘0 Objectives:
• Aggressively develop and test the following:
- RED ALTERNATE OPTIONS
- longer length Red Box
- Revised Red Box graphics
- Marlboro MEDIUM
- UNFILTERED LIGHTS
- ULTRA LIGHTS
• Launch one or more options based on test results.
‘0 Projects:
RED ALTERNATES - Three full flavor Red options are currently under development against the objective of Red family growth. Each represents a change in the currently growing and largest Marlboro packing group.
- LONGER LENGTH RED BOX - Recent European experience suggests that a longer length Red box may bring vitality to Red, Judgmentally, it is deemed more contemporary, and may offer more value. An 8 3MM product is in development with the objective of achieving parity with the current 79MM Red product.
- REVISED RED BOX GRAPHICS - Current Red Box graphics differ significantly from the current soft package, the latter being deemed as more contemporary. A new box graphic has been developed which is similar to the soft pack and has an "up-to-date" look.
‘0 action plan: Extensive out-of-market testing on all options, with possible in-market testing based on results„ The strong emotional bonds which smokers have to Marlboro Red require that we proceed with caution and eliminate options which demonstrate business downside or negative publicity prior to in-market testing.
Marlboro MEDIUM - A red roof/cork tipped lights product with slightly higher delivery than current Lights (i.e., +1 mg.) represents a potentially potent weapon for continued franchise expansion. Qualitative research suggests there is a need, especially among young adult men who choose Camel, for a product which is stronger than Marlboro Lights, yet not as strong as Red, In addition, as Marlboro Lights overtakes Red, and as women become a more dominant portion of the franchise, Marlboro Medium will enable us to more easily support masculine imagery versus the current white tipped/gold package Lights product.
‘0 action plan: Develop product, test out-of-market and potentially in-market, on the fastest possible time schedule.
UNFILTERED LIGHTS - Determine if a niche market exists for a 70MM low tar non-filtered Marlboro Red product. Concept is deemed as potentially very macho/masculine. Initial concept research indicates some obstacles which can be addressed (i.e., tobacco crumbs, hot burn, etc.).
‘0 action plan: Develop product/finalize packaging, and conduct additional research.
ULTRA LIGHTS - Three options currently in test (red pack/cork tip, red pack/white tip and blue pack/white tip). Cannibalization rates from Marlboro very high.
‘0 action plan: Continue to monitor performance, expansion potential, effect on Marlboro Lights growth trend, and potential risk that proposition may undermine Marlboro’s core masculine positioning. National launch possible.

Marlboro Advertising Strategy
Long Term Goal: Reinforce smokers' choice of Marlboro and the Brand's leadership position through consistent messages and presentation of superior creative.
• ’0 Creative/Media Objective: Break through the competitive clutter
Strategies:
- Continue to use "Marlboro Country" campaign as core advertising; interrupt with promotional offers and auto racing copy.
- Run a variety of print ads, heavier on Red (65%) and targeted behind Lights (25%). Gold and Menthol ads will be run as specials/interrupters to the Red/Lights schedule (approximately 10% of print spending).
- Run a heavy concentration of strong, male light ups and high action shots and ads which feature "Come to where the flavor is," and pack/"Marlboro" copy.
- Improve page pool and develop more special outdoor boards as part of leadership outdoor plan. Consider plan to place a "special" board in each major city versus an increase in big boards.
- Target impressions to key smoker audiences, highest to fewest as follows: young adult men, young adult women, men 25-44, women 25-44. Continue to support Hispanic and Military audience separately.


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