Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
MorningCigarette.com

Chesterfield Cigarettes

Chesterfield Cigarettes Filter


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Chesterfield cigarette brand is the most popular (in alphabetical order): Austria, Canada, Czech, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Moldova, Holland, Norway, Poland, Portugal, Russia, Spain, Sweden, Ukraine, UK, USA.
Chesterfield cigarettes are manufactured in following countries: Czech, Finland, France, Holland, South Africa, Switzerland, Ukraine, USA.

Best Cigarette Pictures and Tobacco Ads

Chesterfield Cigarettes. Advertising in 1937

Chesterfield Cigarettes. Advertising in 1937

Cigs and Tobacco History

YAMS' Reactions to Marlboro Properties

YAM Smokers of Marlboro Red
(Excerpts from Marlboro Marketing Mix Monitor Qualitative, 1995)

What we'll cover:
???ぎ?? We'll begin with Racing; relative to other Properties, the most different/unique
???ぎ?? Next, Advertising; the Property that delivers core values most effectively
???ぎ?? Followed by Promotions; fun
???ぎ?? Finally, unaided Marlboro brand image
???ぎ?? Implications

Marlboro Racing

Sample Note:

YAMS exposed to Racing were recruited to be "racing enthusiasts"
???ぎ?? Claimed to read or look through at least one Sports/Car magazine occasionally
???ぎ?? Claimed to be "very" or somewhat interested in IndyCar racing"

As a result, majority familiar with Marlboro's team-a few mentioned Team Penske by name
???ぎ?? Saw in magazines or watched races on TV
???ぎ?? Most familiar with Marlboro Racing print ads

Found that 1/3 were extremely racing-involved
???ぎ?? Familiar with specific cars and drivers
???ぎ?? Aware of pit crew work skill
???ぎ?? In fact, several smokers view being a race car driver their "dream job"

Marlboro Racing ???ぎ?? Objectives

By way of background, the role of Marlboro Racing is threefold:
1. To reinforce Marlboro's stature as the brand of clear first choice and loyalty
2. To support, reinforce the core values of the Brand by expressing them in an overtly contemporary fashion
???ぎ?? And, parallel racing to the world of Marlboro Country
3. Extend Marlboro's leadership image via an overtly modern environment

Marlboro Racing ???ぎ?? Spontaneous Associations

Given that we selected for interest in IndyCar racing, not surprising that Marlboro Racing spontaneously evoked positive feelings among the majority of the sample
???ぎ?? Most envisioned speed:
???ぎ?? Adrenaline rush
???ぎ?? Thrills, danger, excitement
???ぎ?? Control, accuracy

Also, Indy cars and Formula 1 cars
???ぎ?? Several mentioned NASCARS

Further, some mentioned specific races: Indy 500, Long Beach

Marlboro's team colors and logo also came to mind...When you go to the race track, you see Marlboro
???ぎ?? Additionally, some associated Marlboro Racing with "the best"
???ぎ?? Good/quality team
???ぎ?? Best mechanics, cars and drivers
???ぎ?? Strong competitors
"Penske is the owner and sponsor of the cars ???ぎ?? they have a group of drivers considered the best."


Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

5