Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"

Winston Cigarettes

Winston Cigarettes Balanced Blue (Lights)

Winston Cigarettes Balanced Blue (Lights) data of packaging: 10 packs include 200 cigarettes in 88mm box. Cigs ingredients are 6mg of Tar and 0.5mg of Nicotine and made in Europe.

Winston Cigarettes Classic Red (Regular)

Winston Cigarettes Classic Red (Regular) packed in 10 packs with 200 cigarettes within 88mm box. Information about the ingredients: 10mg of Tar and 0.8mg of Nicotine. Manufactured in Europe.

Winston Cigarettes Filters Charcoal Filter

Winston Cigarettes Filters Charcoal Filter packing: 10 packs, 200 cigarettes, 88mm box. Cigarettes contain 10mg of Tar and 0.9mg of Nicotine. Discount cigs are produced in Europe.

Winston Cigarettes Fine White (One)

Winston Cigarettes Fine White (One) data of packaging: 10 packs include 200 cigarettes in 88mm box. Cigs ingredients are 1mg of Tar and 0.1mg of Nicotine and made in Europe.

Winston Cigarettes Subtle Silver (Super Lights)

Winston Cigarettes Subtle Silver (Super Lights) packed in 10 packs with 200 cigarettes within 88mm box. Information about the ingredients: 4mg of Tar and 0.4mg of Nicotine. Manufactured in Europe.

Winston Cigarettes Super Slims Fresh Menthol

Winston Cigarettes Super Slims Fresh Menthol (Lights Menthol) packing: 10 packs, 200 cigarettes, 100mm box. Cigarettes contain 5mg of Tar and 0.5mg of Nicotine. Discount cigs are produced in Europe.

Winston Cigarettes Select Lights

Winston Cigarettes Ultra Lights

Winston Cigarettes Charcoal Filter 1 mg 100s

Winston Cigarettes Charcoal Filter Super Mild

Winston Cigarettes Filters Menthol

Winston Cigarettes Lights 100's

Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Winston cigarette brand is the most popular (in alphabetical order): Australia, Argentina, Brazil, Canada, Chile, China, Dominican Republic, Honduras, India, Japan, Malaysia, Mexico, Russia, Singapore, South Africa, South Korea, Taiwan, United States of America or USA or U.S. and  European countries: Austria, Belgium, Bulgaria, Czech, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lithuania, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Spain, Sweden, Switzerland, Ukraine, United Kingdom or England or UK.
The brand is popular in most countries of the world!

The scale of popularity is based on search queries of those users who try to buy cigarettes online.

Soon we'll make the list of cigarettes popularity according to discount cigarettes sales online.

Also we are planning to observe the cigarette prices in different countries.

So, we will be thankful for your responds about the most popular cigarettes brands you are buying and about prices of cigarettes which are on sale in your countries. Write e-mails: Buy [at] MorningCigarette.com.

Winston cigarettes are manufactured in following countries: Chile, France, Germany, Greece, Japan, Mexico, Russia, South Africa, Spain, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Winston Cigarette Advertising Campaign

Winston Cigarette Advertising Campaign

Tobacco Cigs Brand Marketing News

The U. S. A. "Top Twenty" Brands. 1970.

Following last month's Free World Top Twenty brands, we now publish a similar table covering the United States domestic market. The ratings shown are as of April 1970.
1. WINSTON FT (Reynolds) is the market leader as it has been for a number of years, and its market share has risen slightly to over 16% of the total market (this total is given as approximately 41, 000 million).
2. MARLBORO FT (Philip Morris) with a 9. 8% market share has moved into second place, and is strongly progressive.
3. SALEM Menthol FT (Reynolds) with 3. 69% of the total market in April 1970 is fairly steady, while
4. KOOL FT (Brown & Williamson) closes behind with 8. 64% is vigorously progressive. In fact the combined Plain & Filter sales of KOOL overhauled those of SALEM during January 1970, and only the strict Plain or Filter definitions of the Top Twenty chart prevent the positions being reversed.
5. PALL MALL Plain (American Brands) continues its decline. With 3.33% of the total market, it dropped in twelve months from 2nd place with close on 10%.
6. CAMEL Plain (Reynolds) is down one more place in 12 months to 5. 6%, declining as are all the non-filters, (except CHESTERFIELD, see 17 below).
7. KENT FT (Lorillard) with a 5. 06% market share is slightly down over a year earlier.
8. VICEROY FT (Brown & Williamson) has increased its market share to 4. 13%.
9. TAREYTON FT (American Brands) with 3. 87% has declined in market share from over 4% twelve months earlier.
10. RALEIGH FT (Brown & Williamson) is a long-established coupon brand, and in twelve months has slightly increased its market share to 2. 78%.
11. BENSON & HEDGES FT (Philip Morris) accounts for 2.72% of the total market, a slight increase.
12. LUCKY STRIKE Plain (American Brands) continues its decline, and in April had a 2. 55% market share.
13. L&M FT (Liggett & Myers) has a slightly higher market share - 2. 54% - than it had a year earlier.
14. PALL MALL FT (American Brands) with a 1.94% market share shows a positive decline when compared with the 2.3% of a year earlier.
15. BELAIR Menthol FT (Brown & Williamson) shows a small percentage increase over the previous year's figure with a 1. 72% share.
16. PARLIAMENT FT (Philip Morris) a recessed filter cigarette, has a slightly- lower market share than a year earlier with 1. 51%.
17. CHESTERFIELD Plain (Liggett & Myers), one of the well-known old- established U. S. brand names, is the only Plain brand in the To? Twenty chart to show a bigger market share than that of a year earlier, with a small percentage increase from 1.44 to 1. 51%.
18. TRUE FT (Lorillard), a cigarette with a filter whose mouthpiece end shape is portrayed as an abstract design on the pack face, with a 1. 23% market share is slightly down on the previous year.
19. DORAL FT (Reynolds) was launched within the last two years and appears for the first time among the Top Twenty with a 1. 27% share of market.
20. LARK FT (Lorillard), a triple filter, with 1. 13% holds virtually the same market share as it had a year earlier.

Cigs and Tobacco History

Winston: Brand History

R. J. Reynolds in March, 1954 made their move into the exploding filter market with Winston, an unusually flavorful cigarette for a filter with no real attempt at effective filtration. They copied the cigarette (Viceroy) that was in demand, and unable to supply that demand, in style (king-size cork-tip), packing (conventional soft pack) and price. All other filters were at that time selling at a premium of 4 to 5 cents a package more than Viceroy, and were 70 mm with a white tip.
Winston opened market by market, not expanding until the demand in each new market was filled. Advertising in the markets opened was heavy, heavier than Viceroy or Kent though not as heavy as L&M. Ignoring filter claims, the introductory campaign headlined. "The makers of Camels present America's richest, best-tasting filter cigarette." Success was immediate.
In 1955, with Viceroy still in short supply for the first nine months, Winston moved into first place in the filter market with a sales of 22.2 billion, slightly ahead of Viceroy and double L&M.
1955 also saw the introduction of the Winston copy claim, "Winston tastes good — like a cigarette should", which has been the keystone of their advertising ever Since. Media expenditures in 1955 were over $12,000,000, the heaviest by far of any filter.
With adequate advertising pressure, though exceeded periodically (by Viceroy in 1957, by Kent in 1959 and 1960, and by L&M in 1959), Winston sales have progressed steadily. Sales increases faltered after the Reader's Digest article in 1957 and share of market dropped slightly (.2%) in the following year, but the brand came back strong in 1959 moving into third place in the industry with a sales of 46.0 billion.
The addition of the flip-top box style in June, 1957, coming as it did coincident with the Digest article, cannot be credited or blamed for any change in sales trend. It has never been featured in Winston advertising and accounts for a smaller percentage of sales than in the case of the other filter brands (with the possible exception of Viceroy).
The addition of "It's what's up front that counts" supported by "filter blend" in 1959 had little penetration with the consumer and no apparent effect on the sales trend. Neither did the cut-back in pressure ($13,500,000 in 1959 versus $17,500,000 in 1958 and 1960) during the big push on Salem seen to affect the upward trend.
At the end of 1961 Winston was forging ahead with the same campaign and was credited with sales that year of 58.8 billion, over 20 billion ahead of Kent and well over double the sales of Viceroy or L&M, its original competition.

Winston has had the wisdom to continue a successful campaign and no changes have been made in their basic copy claim. Sales have continued to improve each year with 64.0 billion in 1962 and 69.4 billion in 1963, Advertising expenditure has also increased in the same period to $20,506,900 and $23,553,900 but with corresponding improvement in sales the advertising CPM has been fairly constant. Share of market at the end of 1963 was 13.6%.

Like most brands, Winston was affected adversely by the Surgeon General's report and sales volume declined by 1 billion. Because of the total industry decline, however, their share rose slightly from 13.6% to 13.7%. Winston stayed with its successful copy platform and kept it fresh with new formats in TV and new situations in print. The advertising expenditure was decreased from $23,553,900 to $21,970,600 but still remained the largest in the regular filter category.

"Winston tastes good like a cigarette should" copy continued. Total advertising expenditures rose 1.8 million over 1964, but CPM remained constant at .32. Total sales were up to 72.0 billion, the highest yet for this brand, and represented an increase of 4.4 billion over previous year, as sales follow their upward trend.

First part of '66 "Sign Painter" theme employed changing the phrase ". . . like a cigarette should" to ". . . like your cigarette should." The latter part of 1966 featured a gradual reverting to former phrase yet following up with ". . . like your cigarette should."

1967 — 1971
Winston's sales rose to 31.8 billion in 1967, an increase of 9 billion units over 1966, bringing its total share up to 15.6.
Advertising expenditures jumped by over $3 million to $33.2 million with the introduction of Winston Super Kings (99 mm) and Winston Menthol. The CPM for 1967 climbed to $.41.
The "Sign Painter" theme, which featured billboard painters changing Winston's copy from "like a cigarette should" to "like your cigarette should" was dropped in 1967 although most ads continued to use the revised slogan. Most Winston King Size advertising adopted a "Flavor your fun with Winston" theme, involving people in recreational settings (dances, camp outs, on horseback, etc.) smoking Winstons.
Winston Super Kings and Winston Menthol were two of eleven extra-length brand extensions introduced nationally in 1967. (Note: Winston Menthol is handled in the Menthol Section.) Selling 10 billion units in 1967, Winston Super Kings immediately led all extra-length cigarettes in sales, although its advertising budget at $9.6 million was considerably less than its chief extra-length competitors Benson & Hedges ($12.9 million) and Pall Mall ($18.6 million).
The basic introductory theme for the Super Kings included, "it's not how long you make it . . . it's how you make it long! " Broadcast advertising used a quartet singing the theme and added, "Taste good, it should, it's Winston."
1968 was marked by a steady increase in total sales, now 84 billion. Although Winston King Size dropped slightly to 68.8, Winston Super Kings with 12.5 billion and Winston Menthol with 2.7 billion easily made up the difference. Market share rose slightly to 15.9.
Winston's advertising budget was cut back to $29.7 million and the CPM dropped to $.35.
Winston King Size continued to follow the "Fun" theme both in broadcast and in print, while Winston Super King stayed with "how you make it long."
In 1969 total Winston sales (all styles) dropped to 81.3 billion units and market share slipped to 15.6.
Advertising expenditures were again cut although the CPM was up slightly to $.36.
A dual campaign was begun in 1969 for King Size and Super King Winston. The central theme, used in broadcast and print, featured variations of "Me and my Winstons, we got a real good thing."
A "Space Pen" offer was made by all styles of Winston in 1969. The pen was made available to consumers for $1.00 and 10 Winston bottom flaps. It appears, however, that the offer was given very little emphasis.
Sales recovered slightly in 1970, closing at 82.1 billion units, as King Size Winston gained for the first time since 1966. Winston Super King was also up as total share rose to 15.7. Segment share, however, dropped to 30.2.
Advertising expenditures and CPM remained unchanged through 1970.
In the spring of 1970, a variation of the "Winston tastes good like a cigarette should slogan was used in a campaign re-emphasizing Winston's flavor. Generally, the campaign (which keyed on the grammatical correctness of "like" as opposed to "as" in the jingle) used still photographs with dialogue ballooned in, always stating, "Winston may not say it right but they sure know how to make it right, " The idea was shared by King Size and Super King in print and broadcast although only one style was featured per advertisement,
Also in 1970, Winston featured a "Win with Winston" sweepstakes offering a "Winston Red Cadillac" which seemed to indicate at least one direction Winston advertising would take in 1971.
Winston continued to gain in total sales in 1971, amassing 83.95 billion units, although total market share remained at 15.7. This was due, in part, to slight gains by Winston King Size and Super King while Winston Menthol dropped. Segment share of the plain filter market continued to decline at 29.2.
Traceable advertising expenditures were $11.8 million for 1971. The CPM was $.14.
Following the government's ruling banning cigarette advertising in broadcast media, Winston, like Salem, redirected some of its advertising toward offers, sweepstakes, and sponsorships. In 1971 these included a rodeo, a bowling bonanza (co-sponsored with Salem), a camera offer, a Negro-oriented sweepstakes, and a baseball sweepstakes. Support was run for Winston's 1971 campaign of "Down Home Taste" in two other contests ("Down Home Birthday Stakes" and "Down Home American Stakes"). The campaign featured Winston smokers in small town settings.

Winston plain filter sales climbed to 83.77 billion units in 1972. Although all of Winston's non-menthol styles gained in number of sales for the year, the brand's share of both the total market and the plain filter segment dropped to 15.5% and 28.2% respectively.
Expenditures for king size Winston were nearly $8.36 million in 1972. Magazines accounted for 45% of the style's expenditures with newspapers making up another 37%. Outdoor ads and national supplements also received significant allocations. CPM for the 85 mm style was $ .12.
The Super King style received $5.64 million for advertising in 1972 with over 41% allocated to magazines. Newspapers accounted for another- 25% with outdoor ads and national supplements splitting the remaining 34%. The extra-length style's CPM was $ .36 in 1972.
Winston's "Down Home Flavor" campaign continued into May of 1972 illustrated with domestic, usually rural, scenes of smokers.
Beginning in May, headlines were changed to "How good it is" with the tag line "with Winston's finer flavor." Ads were illustrated by framed photographs of couples including titles such as "Touching, " "Keeping Warm, " "Running Free," etc. The traditional "Winston tastes good like a cigarette should" slogan was included in the copy. Later in 1972, ads aimed specifically at men appeared. These ads featured photographs of a single male smoker involved in archery or skiing with titles such as "The Challenger" or "Victory."
Through 1972, Winston promotions included a Summer contest offering such prizes as Winston umbrellas, beach towels, coolers and kayaks, and a Winston-Salem Bowling Sweepstakes, Also in 1972 Winston offered such self-liquidators as a "How good it is" puzzle (a $3.00 value for $1.00 and two empty packs) in September, Winston Fancy Pants ($2.95 and two end flaps) and a G. E. Sound-Scene Radio (a $12.95 value for $8.50 and five Winston end flaps) in October and a free ($ .25 postage and handling) poster of Winston's Christmas illustration, a snow-covered village, entitled "Peace".
The brand also continued local newspaper promotions of its rodeo and NASCAR sponsorships.

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