Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"

Parliament Cigarettes

Parliament Cigarettes Aqua Blue (Lights)

Parliament Cigarettes Aqua Blue (Lights) data of packaging: 10 packs include 200 cigarettes in 88mm box. Cigs ingredients are 6mg of Tar and 0.5mg of Nicotine and made in Europe.

Parliament Cigarettes Night Blue (Full Flavor)

Parliament Cigarettes Night Blue (Full Flavor) packed in 10 packs with 200 cigarettes within 88mm box. Information about the ingredients: 11mg of Tar and 0.8mg of Nicotine. Manufactured in Europe.

Parliament Cigarettes One

Parliament Cigarettes One packing: 10 packs, 200 cigarettes, 88mm box. Cigarettes contain 1mg of Tar and 0.1mg of Nicotine. Discount cigs are produced in Europe.

Parliament Cigarettes Silver Blue (Extra Lights)

Parliament Cigarettes Silver Blue (Extra Lights) data of packaging: 10 packs include 200 cigarettes in 88mm box. Cigs ingredients are 4mg of Tar and 0.4mg of Nicotine and made in Europe.

Parliament Cigarettes Super Slims Charcoal Recessed Filter

Parliament Cigarettes Super Slims data of packaging: 10 packs include 200 cigarettes in 100mm box. Cigs ingredients are 5mg of Tar and 0.5mg of Nicotine and made in Europe.

Parliament Cigarettes Lights Menthol Recessed Filter

Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Parliament cigarette brand is the most popular (in alphabetical order): Australia, Argentina, Canada, Japan, Russia, U.S and  European countries: Austria, France, Germany, Italy, Moldova, Poland, Spain, Sweden, Ukraine, England or U.S.

The brand is popular in most countries of the world!

The scale of popularity is based on search queries of those users who try to buy cigarettes online.

Soon we'll make the list of cigarettes popularity according to discount cigarettes sales online.

Also we are planning to observe the cigarette prices in different countries.

So, we will be thankful for your responds about the most popular cigarettes brands you are buying and about prices of cigarettes which are on sale in your countries.  Write e-mails: Buy [at] MorningCigarette.com.

Parliament cigarettes are manufactured in following countries: Argentina, Brazil, Japan, Russia, Switzerland, United States of America or USA.

Tobacco Cigs Brand Marketing News

Cigs and Tobacco History

Parliament: Brand History

Prior to 1954
Introduced in 1931 by the old Benson & Hedges Co. as a specialty brand, Parliament's small sales were limited to large metropolitan markets and concentrated in New York City. In an expensive cardboard box and selling for 8 to 10 cents per package more than regular brands, sales failed to reach the billion mark until 1950.
Advertising was limited and snobbish. Expenditures were less than $100,000 annually prior to 1949 but climbed to $700,000 in 1951. Copy was the same, "A tip to smart smokers."
In 1952 and 1953 copy became more aggressive as the "recessed tip" was stressed and the 1953 budget went over $2,000,000. Sales went up rapidly from a billion in 1951 to an annual rate of approximately 2.4 billion early in 1953 and leveled there.

The merger of Benson & Hedges with the Philip Morris Co. made a full field sales force available to promote Parliament for the first time. Early in 1954 a king size was introduced in the same style packing as regular size. Both styles continued to carry a premium price. 1954 list prices were; 70 mm — $12.90 per M; 85 mm — $13.60 per M; vs. Viceroy — $10.00 per M. (In comparing these prices with those after 1955, it must be remembered that all list prices prior to July 1955 were subject to a 10% trade discount which was eliminated at that time.) Later in 1954 the king size was reduced to the same price as the 70 mm.
Despite an expenditure of $2,000,000 in each of the years 1953 and 1954 (about double previous expenditures) to announce the new king size and to stress "A filter alone is not enough — for maximum protection it should be recessed, " and the availability of a field selling force, sales turned down from the 2.4 billion level prior to king size introduction and had fallen below an annual rate of 1.8 billion by the end of 1955.
In July 1956 the Philip Morris Co. made a fast switch. The name of the old Parliament package was changed to Benson & Hedges. Everything else remained the same: product, package and price. Parliament was simultaneously introduced in a newly designed 80 mm flip-top box at list price $9.81 per M (still approximately 2 cents per pack more at retail than popular filters but a considerable cut from the previous $11.61 per M).
This change, despite greatly increased advertising expenditures (but no change in basic copy except for the addition of "new low price"), did little more than halt the decline in sales, and by the latter part of 1957 sales were running about 20% below 1953 (the year before the introduction of king size and the beginning of this series of changes).

In 1953 Parliament cut its price to $9.00 (the popular filter price), and upped its advertising budget from $3,000,000 to $8,000,000 to introduce a new campaign. Gone were the pretty pictures and the restrained copy. In their place was bare, hard-hitting advertising, concentrated in television, featuring "'Parliament' the only high filtration cigarette with no filter feedback because, unlike other filters, Parliament's filter is recessed." Also featured was the seal of the United States Testing Co. (What the United States Testing Co. reported and the fact that it was an independent testing laboratory were buried in the body copy of print advertising and missing entirely from the television commercials.)
Sales responded dramatically and immediately, going from 2 billion in 1957 to 6.8 billion in 1958 and 9.0 billion in 1959. The addition of an 85 mm soft pack in August, 1958 did not seem to affect the rising sales trend one way or the other.
In 1960 the F.T.C. crackdown on nicotine and tar claims hit Parliament hard. New copy salvaged only "keeps the filter a good clean 1/4 inch away" with the addition of "tobacco tastes best when the filter's recessed." The United States Testing Co. seal remained, but now clearly identified as "independent private testing laboratories" which tested the product for "uniformity."
Sales leveled with this change in copy, and, while 1961 sales were up slightly, share of market was below the 1959 high of 2.0%.

In 1962 Parliament continued with the claim "tobacco tastes best when the filter's recessed" and also began to stress "Parliament gives you Extra Margin" in advertising. This effort was supported with increased media expenditure, up from $6,503,200 in 1961 to $7,604,000 in 1962, but sales only moved from 9.4 to 10.0 million.
In mid 1963 copy was changed to "there never was a better time, you never had a better reason to switch to Parliament" and "Extra Margin" was given as the reason. "Hi-Fi" was added to the brand name in advertising early in 1963 but was dropped after a few months. Advertising expenditure was decreased slightly to $7,194,700, and sales were almost unchanged from 1962. The market share remained static at 2.0% at the end of 1963.

The advertising expenditure was slashed drastically in 1964 — down to $4,312,000 as compared to $7,194,700 in 1963. This was paralleled by a sales decline from 10.1 billion to 9.4 billion and a share drop from 2.0 to 1.9.
Copy was changed in 1964 to "Smoke Neat — Smoke Clean — Smoke Parliament" but "Extra Margin" was retained as a secondary copy point. In TV and press advertising elegant, well-dressed women were used to project the neat — clean image with reference to the recessed filter mouthpiece.
In May, 1964, reports were received that Parliament with a charcoal filter was on sale in New Hampshire and Boston, Mass, and the following month in Connecticut. Charcoal Filter Parliament, as tested in these markets and later (September) in Denver and Buffalo, was in both soft pack 85 mm and hard box 80 mm. In both styles the filter section was identical, i.e. a 7-1/2 mm white acetate mouthpiece and a 7-1/2 mm black acetate segment with charcoal granules embedded in it. The familiar Parliament 5 mm depth recess was also a feature of this new charcoal filter style.
In the summer of 1964 the tar/nicotine measurements of the 85 mm cigarette were 12.2 mg of tar per cigarette and 0.91 mg nicotine per cigarette. The 80 mm version measured 11.3 mg tar per cigarette and 0.87 mg nicotine per cigarette. These differences were not considered significant since other smoking characteristics of the two versions were fairly similar.
The regular filter Parliament with the recessed mouthpiece was still in nationwide distribution through 1964, and the brand was advertising as a regular filter, with no mention of a charcoal filter in copy or illustration.
1964 sales of the charcoal filter version were extremely small and were not traced separately.

The Cigarette Advertising Code has its effect in the advertising copy for Parliament. The "Extra Margin" claim employed since 1962 was dropped, along with "smoke neat . . . smoke clean . . ." Copy now stressed "Parliament W has the filter that's in . . . recessed in" and featured a female model dressed in blue and white and photographed against a blue background. The package is displayed in the bottom third of the ad, tilting toward the reader with cigarettes protruding and light/dark tones working together to visually depict the recessed filter. The claim "tobacco tastes best when the filter's recessed" remained in the body copy. TV commercials featured individuals engaged in sophisticated leisure time activities and jingle copy read "the right time, the right place, the right people, the right cigarette . . . Parliament, with the filter that's in, recessed in!"

Advertising campaign featuring "The Night People" advocated that "Parliament recesses the filter away from your lips, so you taste the flavor but not the filter." "The filter that's in-recessed in" continues in print ads but has been omitted from all TV commercials except billboards. Copy continues to show sophisticated people during leisure hours, concentrating on the evening hours, i.e., "the night people."

Parliament sales dropped over 1.0 billion units in 1968 for a total of 8.7 billion. Total market share slipped to 1.7%, while the brand's share of the king size filter segment sank to 3.6%. Advertising expenditures were cut by 24% ($1.2 million) in 1967, leaving Parliament's budget at $3.8 million. Television was allocated more than 78% of this, with magazines getting another 21%. The remainder went to newspapers, the only other medium used by Parliament in 1967. CPM for the year was $.43.
The "Night People" campaign continued to run in the early part of 1967, but was later replaced. The new campaign entitled, "London Discovers Parliament," featured a play on the brand's name as Americans attempted to explain the brand to Londoners. Copy included, "good mild taste," and "the filter's recessed," while, "You get the most out of mildness with Parliament cigarette," was repeated in jingle form several times during each commercial.
In December, 1967, an ad run in Albany, New York (an apparent test market) stated, "Introducing New Parliament 100 with the Flute." The ad featured a diagram of the fluted filter (vents and air chutes which brought air through the filter, but did not mix it with the smoke). Copy explained, "The tobaccos in the new Parliament 100 are specially aged for mildness. And the purpose of the Flute is to make sure you taste all that mild flavor."
King size Parliament sales remained steady at 8.8 billion units in 1968 as did market share at 1.7%.
Advertising expenditures were boosted by 63% in 1968 for a total budget of $6.2 million. Over $5.6 million went into television with the remaining $.6 million allocated to magazines. CPM for 1968 was $.70.
Throughout 1968 heavy use was made of the "London Discovers Parliament" commercials. These were translated into print through graphic illustrations of Londoners with the headline, "America's Parliament, you get the most out of mildness."
In Providence, Rhode Island (another apparent test market), a commercial for Parliament 100's with the "fluted filter" was run. An announcer explained and demonstrated the filter in much the same style and words as the print advertisement run in Albany. The commercial stressed Parliament 100's was "the one-hundred with a difference.
Parliament also sponsored a "London Sweepstakes" in 1968, offering trips to London or $2,000 as prizes.
Sales slipped to 8.1 billion units in 1969, causing Parliament's market share to drop to 1.6%. The brand's share of the plain filter segment was 3.2%.
Parliament's advertising budget was cut again to $4.9 million. Television continued to get the major portion of Parliament's expenditures (75%).
Magazines received about 18% of the 1960 budget while newspapers were allocated the remaining 7%. CPM for 1969 was $.58.
The ''London" campaign was continued through 1969. "Recessed filter" was added to the jingle in commercials. In print, headlines were changed to, "Discover Parliament, America's recessed filter cigarette." Otherwise advertising style and format remained unchanged.
On November 10, 1969, Parliament introduced its extra-length style nationally. It was not the "fluted filter" style, however, but a charcoal filter. The style was introduced in a white package with a vertical rectangle split diagonally into a dark blue tri angle and a black triangle. The black triangle contained the Parliament crest and "100's" in gold. Above the rectangle was the word "Parliament" in blue; below the rectangle was, "Recessed Filter with Charcoal," in gold.
King Size Parliament sales dipped to 7.3 billion units in 1970 causing its total market share to drop to 1.4%. The brand's share of the plain filter segment also dropped in 1970 to 2.7%. Parliament Charcoal 100's sold 1.06 billion units in its first year and got .02% of the total market and 3.3% of the charcoal segment.
Expenditures for the king size style were cut to $2.3 million in 1970. Television was allocated 79% of the budget, while magazines received the remaining 21%. CPM for 1970 was $.32.
Parliament Charcoal 100's had an introductory budget of $3.2 million. Television was the style's base medium with 70% of the budget. Magazines were allocated 29%, with newspapers and outdoor advertising splitting the remainder. CPM was $3.02.
Introductory advertising for the 100's style followed the "London" campaign. Commercials closed with "Now there are three Parliaments. Two with recessed filters." In print headlines read, "Parliament's new 100 millimeter cigarette offers a difference that means something." Both print and broadcast advertising stressed, "It's the only 100 with a recessed filter and charcoal besides."
All other Parliament advertising was shared between the two styles. A new campaign was begun in 1970 which emphasized Parliament's tip as working, "like a cigarette holder works." Headlines included "There are 20 cigarette holders to every pack of Parliament," and, "Think of it as a cigarette holder."
A disposable flashlight offer was noted in point-of-purchase advertising in 1970. A Tensor flashlight valued at $2.00 could be purchased for $1.00 and two bottom panels from either style of Parliament.
King size Parliament's sales leveled at 7.3 billion units again in 1971. Total market share remained 1.4%, while its share of the king size filter segment dropped to 2.6%.
The style's 1971 advertising media consisted of magazines ($1.7 million), outdoor advertising ($416,000) and heavy use of supplements.
Parliament Charcoal 100's sales rose to 1.55 billion units in 1971. The style's total market share was 0.3%, while its share of the charcoal filter segment jumped to 5.2%.
Magazines carried $1.7 million of Parliament Charcoal 100's advertising. Outdoor advertising received $416,000.
Both styles continued to share the "cigarette holder" campaign throughout 1971. Occasional use was made of old photographs (or those appearing to be old) of people using cigarette holders. Headlines read, "Years ago people thought the cigarette holder was a pretty good idea. It still is." Copy stressed, "You never taste the filter, only the flavor."

Sales rose for king size Parliament with 7.45 billion units in 1972. The style's market share and share of the non-menthol filter segment, however, dropped slightly to 1.3% and 2.5% respectively. The extra-length charcoal version's sales continued to climb in 1972 to 1.83 billion. Market share remained 0.3% for Parliament 100's, but its share of the charcoal filter segment jumped to 6.3%.
King size Parliament's expenditures in 1972 were over $1.89 million, with magazines accounting for 71% of the budget. The style also had smaller allocations to newspapers and outdoor advertising. CPM for Parliament Kings was $.25.
Parliament Charcoal 100's expenditures were near $2.15 million. Magazines were the base medium for the extra-length style also accounting for 78% of its budget. Again newspaper and outdoor advertising also received allocations. CM for Parliament Charcoal 100's was $1.17.
Variations of the cigarette holder campaign appeared in 1972. Full-page, four-color magazine and supplement ads included headlines such as, "How to make a cigarette holder," "Parliament. It works like a cigarette holder works," and "The cigarette holder then. The cigarette holder now." Most ads were illustrated with the Parliament packs and one or more cigarette holders next to a single Parliament. Occasionally during 1972, however, ads featured graphically illustrated smokers from the 1930's or 1940's with cigarette holders and the headline, "Their cigarette holder." Below with the Parliament packs was the headline, "Yours",
Parliament sponsored a combination sweepstakes/self-liquidator offer in May. The promotion featured two-page, full-color spreads for a golf sweepstakes (with a first prize of a week of unlimited golf for the winner's foursome at a famous golf course) and offers of a set of golf glasses for $5.00 and/or a set of golf glasses for $5.00 and/or a set of golf prints for $3.00. Each offer and the sweepstakes required two ends from Parliament packs.

Parliament featured 10 grand prizes consisting of an Egg chair and Panasonic sound system in the 1973 Musical Chairs Sweepstakes.
A compact bike was offered in a self-liquidator campaign for $55.00 and 5 empty Parliament Packs, silver-plated snifter sets were also offered for $12.50 and 2 pack bottoms.



% Change vs. Year Ago






SOS (Charcoal)




$ .53











% Change vs. Year Ago






SOS (Charcoal)




$ .67








In 1975 Parliament's king size filter package was altered considerably. The new design was a replica of Parliament 100's pack. The change was announced by a pack-as-here execution. Copy explained, "In the interest of good taste we changed our pack. For the same reason, we didn't change our cigarette."
Promotional events in 1975 included the "Holder Sweepstakes" which featured prizes from a set of luggage to "hold your clothes" to a key case which held the keys to a Porshe 914. A six foot crossword puzzle was offered in a self-liquidator campaign for $1.50 and 2 Parliament pack bottoms.



% Change vs. Year Ago







SOS (Charcoal)




$ .54








In addition to the "cigarette holder" campaign, Parliament experimented with another whose major emphasis is hard to determine. Headlines in the new format read, "The low tar cigarette with the recessed tip." To the left of the page was either a male or female model striking a contemplative pose. Copy above the model said, "The thoughtful choice in low tar smoking." To the right of the page was an illustration of the filter with body copy describing it. Pack illustrations, were included in the corner of the ad.



% Change vs. Year Ago







SOS (Charcoal)




$ .66








Parliament apparently test marketed an ultra light version (5 mg.) in 1977 however, the style did not achieve national distribution.
Parliament developed the "More to Choose" campaign in 1977. Headlines above a cartoon illustration were, "There's more to choosing a low tar cigarette than just picking a number." The illustration featured a figure bewildered by a forest, sea, etc. of numbers. Body copy described "filter feedback" that could be avoided by Parliament's recessed filter. The tag line concluded, "More than just a low tar number. Parliament." Tar delivery in 1977 was 10 mg. (king size) and 12 mg. (100's).



% Change vs. Year Ago







SOS (Charcoal)


- .8%













% Change vs. Year Ago







SOS (Charcoal)




$ .96








Parliament's oval strategy underwent a major change in 1979. Lights was added to the name and placed in the lighter blue diagonal on the pack. King size tar delivery was reduced to 9 mg.
This change was announced in a spotlight campaign. Headlines were simply "Parliament Lights". Both king size and 100's styles were featured in a pack-as-hero execution. Copy beside the pack illustrations proposes, "Tastefully light with the recessed filter."



% Change vs. Year Ago






SOS (Charcoal)




$ .61








In 1980 Parliament Lights campaign placed more emphasis on the filter. Filter illustrations were accompanied by headlines such as, "Grand openings" and "Quarter-back option." Body copy explained that the recessed filter tip kept "lips from touching the tar that builds up on the end of the filter." Pack illustration was placed in the lower half of the ad. The filter opening of a cigarette resting on the top of the pack formed an "O" to complete the tag line "Only Parliament Lights has the famous recessed filter."



% Change vs. Year Ago







SOS (Charcoal)




$ .31








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