Parliament Menthol was introduced in the test market of Southern Wisconsin beginning June 1, 1969. The style also was tested in Arizona beginning August 15, 1969.
Parliament Menthol was a king size filter tipped cigarette whose unique selling point was its menthol with orange.
The brand's expenditures increased yearly in the test markets from $29,000 in 1969 to $67,000 in 1970, to $168,000 in 1971. Yet no sales figures were ever recorded and since 1971 no other data has been noted.