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Camel Cigarettes

Camel Cigarettes Filters Turkish & American Blend 100's



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Camel Cigarettes. Advertising in 1933

Camel Cigarettes. Advertising in 1933

Tobacco Cigs Brand Marketing News

R.J. Reynolds Tobacco Holdings, Inc.

Excerpts from 2001 Annual Report

Camel. Innovation.

R.J. Reynolds Tobacco continues to introduce innovative product and unique packaging on all four key brands ?????Camel, Winston, Salem and Doral. The mellow menthol flavor of Camel Turkish Jade, the smoothness of Winston's S2, Salem's one-of-a-kind Slide Box package and the new Splendidly Blended premium flavor of Doral ????? all serve to distinctively differentiate RJR Tobacco brands and broaden their appeal among adult smokers. Test marketing also continues on Eclipse, a unique cigarette that may present smokers with less risk of some, but not all smoking-related diseases. It's thinking outside the box that improves what goes inside the box.

 

Camel built on its reputation as a leader in market innovation by offering adult smokers new and exciting products in 2001. Camel's new styles reinforce the brand's exotic, flavorful, fun image.
Camel Turkish Jade, a sophisticated, mellow menthol line extension, was introduced during the summer of 2001. Modeled after the exotic highly differentiated Camel Turkish Gold line extension a year earlier, Camel Turkish Jade presents an opportunity to grow share in the menthol category while continuing to build interest in the Camel brand line.
In March 2002, Camel will begin offering the Exotic Blend line in 11 western states. These special blends - Izmir Stinger, Crema, Twist, Dark .Mint, Mandarin Mint Rare, and Rare Menthol - complement the signature Camel blend with flavors and spices from around the world.
The Exotic Blends will be marketed in stylish tin packs with graphics that reflect the exotic feel and premium quality and taste of Camel. Within each tin pack, inserts describe the flavor of the blends, the heritage of Camel and what makes the unique styles a "Pleasure to Burn."
These exciting new products, when combined with consistent growth of the brand's Lights Box styles, add up to make Camel one of the fastest growing all-price cigarette brands in the United States.
Camel's marketplace strength is the result of the brand's strong "Pleasure to Burn" positioning, its long-popular blend of Turkish and domestic tobaccos, and its authenticity and heritage as an American icon brand since 1913.

The success of both Camel Turkish Gold and Camel Turkish Jade are helping to make Camel one of the fastest growing full-price cigarette brands in the country.

Camel Exotic Blends, available in graphically striking tin packs, complement the signature Camel tobacco blend with flavors and spices from around the world.

Camel Turkish Jade, a sophisticated, mellow menthol line extension, was introduced during the summer of 2001. Camel Turkish Jade presents an opportunity to grow share in the menthol category while continuing to build interest in the Camel brand.


Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1973

MARKETING PLAN
OBJECTIVES
1. To maintain a growth rate greater than that of industry ????? so as to achieve a minimum 1.1 share of market.
2. To work toward overcoming the brand's loyalty problem.
STRATEGY
We will primarily seek business growth through trial and conversion, while continuing efforts to enhance the loyalty of current smokers. Our efforts will continue to be towards the younger adult male smoker, positioning CAMEL FILTER and the "CAMEL FILTER man" as having a masculine, independent, and unaffected character. This will be accomplished via our "Not For Everybody" advertising, sales promotion programs, and our tie-in with "on-target" special events. Through research, we will seek to isolate the reason(s) smokers switch away at such a great rate and take appropriate action.
RATIONALE
CAMEL FILTER continues to perform better than the NFF category in terms of switching gains and gains from new smokers, while performing worse than the category in terms of preventing switching losses. (Research is already underway to determine the causes of the brand's loyalty problem. If switching losses were reduced to the industry level this would increase the brand's S.O.M. by .1 share point.)
NFO data suggest a modest improvement in the brand's age profile (Oct. '71-Apr. '72 share of smokers). Recognizing the growing importance of the young adult market, virtually all aspects of our marketing program are geared toward this segment.

ADVERTISING COPY PLAN
OBJECTIVES
1. To increase awareness and comprehension of the brand's advertising among male smokers, particularly young adult normal flavor filter smokers.
2. To maintain a distinct and separate identity for the brand.
STRATEGY
1. To communicate that CAMEL FILTER has a unique character of its own which is independent, masculine and down to earth. This character will be our assurance to smokers, particularly young adult male smokers, that CAMEL FILTER delivers honest smoking enjoyment.
RATIONALE
The "Not For Everybody" campaign has continued to achieve average to better than average copy test scores. Recent newspaper tests of a new executional approach indicates we've been successful in developing a simpler, less complex way of presenting/the CAMEL FILTER message. This has resulted in more impact and better comprehension of our basic strategy premise (DAR scores of 17% and 13% with rich verbatims). This increase in impact and communication effectiveness should contribute toward reestablishing the sales momentum the brand enjoyed in the past.
As a backup, however, we are also testing a campaign within the current strategy (but different from "Not For Everybody") that could: (1) replace "NFE" if research results should show such a significant improvement that a loss of continuity would be justified; (2) be placed in test market if research results are positive.
The use of "Our Picks" ads to hypo involvement and recall proved to be quite successful (9% recall) in ?????2. This, or a similar approach, will be utilized in ?????3.

MEDIA PLAN
OBJECTIVES
1. To reach as large an audience of male normal flavor filter and non-filter smokers as effectively and frequently as practicable from an efficiency standpoint.
2. To provide local media weight in selected high potential divisions,
STRATEGY
Magazines that effectively deliver our message to male normal flavor filter and non-filter smokers in the most efficient manner will provide our basic "national" program.
The remainder of the committed budget will be allocated to local media.
Various space sizes are being tested to determine the most efficient among recallers.
A limited amount of reserve funds will be set aside to accommodate opportunistic/problem situations.
RATIONALE
Normal flavor filter and non-filter smokers account for 77% of the switchers to CAMEL FILTER in ?????1-72; and 81% of all CAMEL FILTER smokers are men.
Magazines constitute the most efficient means of effectively relaying the CAMEL FILTER "Not For Everybody" story to our target audience "nationally".
We continue to feel that responsive markets should receive additional media weight. Additional support in these areas should give CAMEL FILTER a better chance to compete effectively against larger brands with bigger budgets.


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