Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"

Camel Cigarettes

Camel Cigarettes No.9 Turkish & Domestic Blend

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The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

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Camel Cigarettes. Advertising in 1948

Camel Cigarettes. Advertising in 1948

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1973

1. Provide continuity and outreach for the CAMEL GT CHALLENGE Series.
2. Maximize the impact of each race through the full exploitation of local PR opportunities.
1. Issue pre-race publicity releases and coordinate pre and post-race releases from IMSA and the local promoters.
2. Develop and implement a program of home-town releases for all drivers in the CAMEL GT CHALLENGE series.
3. Coordinate the Brand's participation in local race activities including press functions, parades, social activities, etc.
4. Develop a program for generating off-season PR for the CAMEL GT CHALLENGE Series through participation in local auto shows, parades, etc.
The PR function is critical in providing outreach and continuity for the program to extend the impact of our local efforts, and to stimulate the Series' further growth and prestige.

I. Brand Group
A. Coordinate all meetings and contacts between RJR personnel and track promoters prior to each event.
B. Obtain a list of weekend activities from each promoter.
C. Maintain control over the pace/show car 1 day prior to each race.
D. Schedule all media.
E. Develop all creative materials for the racing program.
F. Perform a coordination function with all related departments to ensure that separate activities meet jointly held goals.
II. Sales/Sales Promotion
A. Sales Promotion Materials
1. Coordinate printing and distribution of all p-o-s materials.
2. Ensure that adequate quantities of p-o-s materials are placed at the track, including concession stands and victory lane..
B. Pace/Show Car
1. Provide the Brand Group with a shopping center schedule 2 weeks prior to each race.
2. Coordinate transportation of the vehicle to all necessary sales divisions for each race, including delivery at each track 1 day prior to each race.
3. Coordinate use of the vehicle in all parades that may be appropriate.
C. Gratis Cigarettes
Ensure that gratis cigarettes are provided for each race.
D. Coordinate ticket requests through the Brand Group (for Sales Department personnel, trade VIP's, etc.).
E. Follow-up reports will be issued to the Brand Group regarding the success of Sales' efforts on a periodic basis.
III. Public Relations
A. Coordinate all weekend press functions, parties, etc.
B. Coordinate all pre-race and post-race ceremonies (including Victory Lane).
C. Coordinate all activities relating to MISS CAMEL.
D. Coordinate all arrangements for securing a hospitality van and be responsible for its effective use throughout each race weekend.
E. Prepare and distribute press kits, photos and press releases. To ensure maximum communication, all releases will be exposed to the Brand Group prior to their release. All PR activities will be coordinated with the PR counterparts of IMSA and the local tracks.
F. Provide copy relating to CAMEL FILTER'S sponsorship to the Public Address announcer prior to each race (to be exposed to the Brand Group prior to release).



To reach/strengthen the CAMEL FILTER franchise in predominantly rural and small town areas among adult smokers of lower socio-economic status.
The brand will be promoted as the major sponsor of three teams of automotive stunt shows at approximately 200 state, county and regional fairs in addition to major speedways in 42 of the 50 states during May through October, ?????4. The brand will identify with the exciting, high-impact nature of these event, and the "Not For Everybody" campaign message will be dramatically conveyed.
1. Stunt show sponsorship provides a means of reaching less populated areas where a significant portion of CAMEL FILTER smokers are found. Ninety-eight percent of stunt show performances are conducted in areas with populations of 500H or less, where 49% of the CP franchise is located.
2. These areas also account for 45% of the smokers in the 85mn normal-flavor filter category, representing a-sizeable target for potential competitive gains.
3. Automotive stunt shows are judged to have great appeal among the less sophisticated, somewhat downscale smokers, who make up a significant portion of our franchise (wage earners/farmers - 61%; of franchise, incomes less than $10,000 ????? 56% of franchise, less than college educated - 74% of franchise).
4. Fairs/stunt shows are heavily attended by persons in the above population areas. Fair attendance is estimated at 27MM where stunt shows will be performed. The in-grandstand audience at these events is estimated at 3MM, of which 1MM are estimated % to be adult males.

Additional impact/"outreach" measures being considered for future implementation are as follows:
1. "Super" pack of CAMEL FILTERS to be used in conjunction with each performance. Cost and specifications of WINSTON pack used with European show have been requested. Implementation will depend on feasibility of using this device within the format and schedule of the Kochman Stunt Shows and, if acceptable, on the additional fee that would be charged. As an expedient with impact, we are considering large banners (approximately 10' x 7') featuring nothing but the CAMEL pack which could be hung from vehicle carriers when located on infields facing the grandstand audience.
2. A 15-minute "Hell Drivers" movie which would be merchandised through men's clubs and movie houses in the same manner as the WINSTON NASCAR movie.
3. Co-op advertising in local newspapers and premium books distributed by fairs, especially at those fairs where attendance figures have been highest.
4. Exclusive sponsorship of a single show whereby admission would be offered free, or at a discount, to adults submitting a specified number of proofs-of-purchase.

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