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Camel Cigarettes

Camel Cigarettes Silver Lights Smooth American Blend


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Camel Cigarettes. Advertising in 1953

Camel Cigarettes. Advertising in 1953

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1976

 

CAMEL FILTER MARKETING PLAN
???ぎ??6 - ???ぎ??8
I. MARKETING OBJECTIVES
A. Business Objectives
CAMEL FILTER 85 - Achieve a total volume level of 7,666.5MM cigarettes and a share-of-market of 1.2% by ???ぎ??8.
CAMEL FILTER BOX - Assuming successful test market performance beginning July 7, ???ぎ??5, expand to a minimum of 39.6% of U. S. (high potential markets) by ???ぎ??8 as follows: to 23.8% by April 1, ???ぎ??6, plus 7.7% in ???ぎ??7, plus 8.1% in ???ぎ??8.
1. Achieve a minimum total volume level of 920MM cigarettes and a national share-of-market of .15% (.4% expansion areas) by ???ぎ??8.
2. Assuming cannibalization of 60%, achieve incremental business gains of 368MM cigarettes and a national share-of-market of .06% by ???ぎ??8.
TOTAL CAMEL FILTER - Combined objectives for CAMEL FILTER 85 and CAMEL FILTER Box are as follows:
1. Achieve a total volume level of 8,034.5MM cigarettes by ???ぎ??8.
2. Achieve a total share-of-market of 1.3% by ???ぎ??8.
B. Advertising/Promotion Objectives
CAMEL FILTER 85
Among adult male smokers under 35 years of age:
1. Increase Brand awareness to 96% by ???ぎ??8.
2. Increase advertising awareness to 75% by ???ぎ??8.
3. Increase trial rate (1-4 weeks) to 25% by ???ぎ??8.
4. Increase purchase rate (1-4 weeks) to 15% by ???ぎ??8.
CAMEL FILTER BOX
Among adult-male smokers under 35 years of age in expansion markets:
1. Increase Brand awareness to 40% by ???ぎ??8.
2. Increase trial rate (1-4 weeks) to 10% by ???ぎ??8.
3. Increase purchase rate (1-4 weeks) to 8% by ???ぎ??8.
C. Distribution Objectives
CAMEL FILTER 85
1. Reduce the current out-of-stock rate to 1% by 19 78.
2. Achieve a standing order rate of 60% by ???ぎ??8.
3. Increase the vending distribution level to 68% by ???ぎ??8.
CAMEL FILTER BOX
1. Achieve an out-of-stock rate no greater than 15% in expansion areas by ???ぎ??8.
2. Achieve a vending distribution level of 1% in expansion areas by ???ぎ??8.
D. Product Objectives
Maintain smoking qualities of current product while applying improved technology to gradually reduce T & N levels to maximum extent feasible through ???ぎ??8.
E. Packaging Objectives
Maintain graphic integrity of current CAMEL FILTER package designs while continuing to investigate minor changes that could enhance these designs from a product image and/or user image standpoint through ???ぎ??8.


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