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Camel Cigarettes

Camel Cigarettes Super Lights Smooth American Blend


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Camel Cigarettes. Advertising in 1953

Camel Cigarettes. Advertising in 1953

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1976

 

CAMEL FILTER MARKETING PLAN

II. MARKETING STRATEGY
?????6 - ?????8
Statement of Marketing Philosophy
The platform for achieving the Brand's marketing objectives over the next three years was recently established with a repositioning of CAMEL FILTER against the young-adult male smoker with full-flavor smoking preferences, his tastes, attitudes, values and lifestyle. This was realized on April 1 when a new advertising campaign and improved product blend were introduced nationally after extensive evaluation and highly effective performance in test market, and will be further re-inforced should the test introduction of a box-style line extension beginning July 7 be successful. The guiding philosophy behind the Brand's strategy over the next three years, broadly speaking, will be a continued emphasis on improving the compatibility between CAMEL FILTER?????S marketing mix and the need structure, psychological as well as product, of this young-adult male market.
Competitive Stance
CAMEL FILTER will be competing directly with Marlboro King in appealing to the smoker described above. Given Marlboro's established position and advertising expenditures of $31MM in ?????4, compared to advertising expenditures for CAMEL FILTER of only 7.6MM in ?????5, a major implication for strategic planning is that CAMEL FILTER and Marlboro King will not be competing on an equal basis with respect to resources or market strength.
In view of these disadvantages, CAMEL FILTER will seek to optimize short-term growth by selecting markets for incremental pressure where positive momentum has already been demonstrated, or where substantial potential to generate momentum is indicated, and where Marlboro King appears to be vulnerable.
CAMEL FILTER 85
1. Aggressively target all marketing efforts against current and potential 85MM normal-flavor male smokers aged 18-34 who perceive themselves as liberal, independent, adventurous and manly, with primary focus on the 18-24 age group.
2. Utilize a contemporary, masculine, independent image as the principal means of competing for these smokers through satisfying needs which are psychologically related to the self-perceptions - attitudes, values and lifestyle - of these smokers.
3. Accentuate trial of the Brand's improved tobacco blend to more fully satisfy the product needs of these smokers.
4. Allocate resources against the Brand's target - the young-adult male smoker seeking full-flavor tobacco taste and an adventurous, masculine, independent lifestyle - as follows:
a. By Consumer Demographics - To the maximum extent feasible, utilize all available resources to reach and convert current/potential 85MM normal-flavor male smokers aged 18-34, with major focus on the 18-24 age group.
b. By Geographic Potential - Place incremental weight in regions and markets with above-average Brand potential based on volume contribution, share development, business momentum, and competitive opportunity while also providing a national base of necessary resources sufficient to establish long-term growth.
c. By Marketing Vehicle - Utilize media and the "Turk/ One-Of-A-Kind" advertising campaign as the principal vehicles for executing the Brand's strategy; utilize special events, sales promotion and Sales Force efforts as supportive vehicles in extending the Brand's image and as direct inducements to product trial and purchase.
% OF CONSUMER-ORIENTED MARKETING FUNDS
Advertising?????????? 85
Sales Promotion?? 10
Special Events???? 5
5. In ?????6, expend a total of $9,300M in marketing programs: $7,900M advertising, $830M sales promotion, $547M special events, $21M in other direct and gratis. While; an absolute increase of 8% over marketing expenditures of $8,618M in ?????5, marketing expenditures will not increase appreciably on a per-thousand-cigarette basis (from $1.36 to $1.37 - including CF Box).
If evidence is indicated that the new campaign has a significant effect on increasing business in areas of the country where the Brand shows weakness relative to total U.S., areas not currently scheduled to receive incremental advertising weight, consideration will be given to conducting a heavy-up media test to determine whether Brand momentum can be increased.
CAMEL FILTER BOX
1. Strengthen and defend the total Brand's long-term strategy of enhancing appeal and building business among young-adult male smokers through:
a. Competing with Marlboro for new/uncommitted normal-flavor male smokers showing preferences for box-style packaging, primarily those in the 18-24 age group.
b. Achieving penetration among all normal-flavor filter smokers having box-style package preferences.
c. Defending the current franchise from potential losses to the growing box category.
2. Assuming successful test market performance beginning July 7, ?????5, in the Sacramento Division, expand to markets meeting the following criteria by April 1, ?????6:
Criteria
a. Markets having a CAMEL FILTER 85 share-of-market of .8% or better (1.1% nationally).
b. Markets having a combined Marlboro Box - WINSTON Box share-of-market of 4.0% or better (7.0% nationally).
c. Contiguous markets that represent at least 2.0% of total Marlboro Box-WINSTON Box volume.
3. Assuming successful test market performance beginning July 7, ?????5, in the Albany Division where CAMEL FILTER Box will replace the soft pack, expand to markets meeting the following criteria tentatively beginning October 1, ?????6:
a. Markets where box category has an above-average share-of-market.
b. Markets where CAMEL FILTER?????S 85MM share-of-market does not exceed .6%.
c. Markets where CAMEL FILTERS 85MM business trend is weak/flat.
Expansion
In order to confirm test market results and to minimize risk of replacing the established soft pack, pursue expansion on a gradual roll-out basis to market groups meeting the above criteria.
4. Target all marketing efforts against current and potential male, normal-flavor box users between 18-34 years of age, with primary emphasis on the 18-24 age group.
5. Utilize the motivational strengths of the Brand spokesman in the national "One Of A Kind" campaign with marketing efforts behind the box.
6. Allocate resources as follows:
a. By Target Market - As outlined above demographically.
b. By Geographic Potential - As indicated, direct resources to selected markets where Brand and Box development are sufficiently high to support CAMEL FILTER in two styles of packaging, in addition to markets where Brand potential might be significantly improved through replacing the soft pack with Box.
c. Funding - Fund introduction and support of the Box within CAMEL FILTER?????S total marketing budget. The share of the budget to be allocated to Box will be roughly equivalent on a percentage basis to the share of the country where the box will be expanded.
d. By Marketing Vehicle - Utilize media advertising as the principal means of executing the Brand's strategy; utilize sales promotion and Sales Force efforts to establish distribution and to extend the Brand's advertising and package identity to point-of-sale.


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