Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Camel Cigarettes

Camel Cigarettes Turkish Gold Smooth & Mellow Turkish Blend


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

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Camel Cigarettes. Advertising in 1954

Camel Cigarettes. Advertising in 1954

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1976

 

MARKETING STRATEGY RATIONALE
?????6 - ?????8
CAMEL FILTER 85
1. CAMEL FILTER will aggressively target to current and potential 85MM normal-flavor male smokers between 18-34, with emphasis on the 18-2 4 age group, because:
a. CAMEL FILTER has a traditionally masculine image and male-user profile which confines its target to male smokers.
% OF CAMEL FILTER FRANCHISE
Males?????????????? 87%
Females?????????? 13%
b. The 18-34 age group is projected to grow significantly faster than the rest of the population through 19 78. This age group has a higher incidence of cigarette smoking with males contributing a larger share of volume than females.
c. Approximately 70% of Marlboro King smokers are between 18-34 years of age, accounting for Marlboro's rapid growth in the market place. CAMEL FILTER, in order to compete as a viable alternative to Marlboro for future business gains, must improve its penetration of target smokers within this age group. Currently, only 46% of CAMEL FILTER smokers are between 18-34 years of age.
d. CAMEL FILTER is showing positive momentum and above-average development among male smokers between 18-24. By focusing heavier emphasis on this segment, the Brand, over time, should strengthen its position in the 25-34 age group where it is currently relatively weak.
e. Current and potential smokers of 85MM normal-flavor brands represent a sizable business opportunity as they contribute roughly 45% of total industry volume (non-filter smokers defined as potential users).
2. The use of imagery conveyed primarily through the "One Of A Kind" advertising campaign will be the Brand's principal strategic element because:
a. Imagery is a viable means of obtaining competitive distinction in the absence of a unique and demonstratable product difference.
b. The Brand's advertising image is specifically designed to satisfy the liberal, masculine, independent and adventurous needs of young-adult male smokers as identified in the Market Segmentation Study, accounting for 43% of all smokers, 52% of current CAMEL FILTER smokers, and 59% of Marlboro smokers.
c. Test market results in California indicated that the "Turk/One-Of-A-Kind" campaign, in combination with the new blend, generated a significant increase in sales.
d. Other testing further confirmed the ability of this campaign to motivate the target market.
3. Marketing resources will be selectively weighted on a geographic basis according to volume contribution, share development and business momentum to capitalize on the opportunities which confront the Brand in certain regions and markets of the country. For example, the West Coast Zone is showing above-average growth and share penetration relative to the balance of the country.
4. However, a base of resources will be provided on a national basis because:
a. The Brand has national distribution of 9 8.3%.
b. National introduction of the "One Of A Kind" campaign and new product blend should improve, over time, the Brand's performance in areas of the country where it is currently weak or flat.
5. Since advertising is recognized as the most efficient and practical means of reaching and motivating the target market on a regional and national scale, it will receive the largest share of the Brand's marketing budget. Other vehicles, such as sales promotion and special events, will receive smaller shares in view of their supportive and/or highly localized impact relative to advertising.
6. The ?????6 marketing budget of $9,300M should be sufficient to achieve the Brand's business objectives: (a) total advertising weight will be maintained at the ?????5 level which resulted in substantial volume growth and which demonstrated potential to increase growth when applied in support of the new campaign (test market); (b) total advertising and sales promotion expenditures will accommodate funding of CAMEL FILTER Box (17% of total budget); (c) sales promotion expense will show an increase due primarily to CF Box and the inclusion of a highly targeted direct-mail effort; (d) the special events budget will also increase due to the inclusion of additional races in 19 76 to reflect the growth of our motorsport involvement.
CAMEL FILTER BOX
1. Extending CAMEL FILTER to a box-style package is based on the following:
a. Total box category has been growing consistently at a faster rate than industry.
b. Marlboro, CAMEL FILTERS chief competitor for new/ uncommitted smokers, dominates the box category with Marlboro smokers accounting for 76% of total box users.
c. Box users coincide with the Brand's prime target market of male smokers between 18-24, who show increasing preferences for box-style packaging.
d. Hence, a box-style extension for CAMEL FILTER should expand its potential for building business among the total market of young-adult male 80-85MM normal-flavor smokers.
2. Criteria for selecting expansion markets were based on the following:
a. A recognition that a small share Brand like CAMEL FILTER could not, at the present time, support a line extension nationally,
b. An identification of those markets with above-average Brand and Box development where CAMEL FILTER could potentially be supported in two styles of packaging.
c. An identification of additional markets where CAMEL FILTER has been performing poorly but where the box category is unusually strong and where a CAMEL FILTER Box replacement might improve potential for future growth.
3. Because CAMEL FILTER Box is viewed as a long-term tactic within the total Brand strategy of enhancing appeal and building business among young-adult male smokers, it will be funded from within the Brand's budget as projected for the next three years. To the extent practical, Box advertising will be substituted for soft pack advertising in Box expansion markets. As advertising for both styles will utilize the same Brand spokesman, a confusion or dilution of CAMEL FILTER?????S imagery should not occur, or at least be minimized, where the national campaign is replaced by Box.


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