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Camel Cigarettes

Camel Cigarettes Turkish Jade Mellow Menthol Blend Lights


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Camel Cigarettes. Advertising in 1955

Camel Cigarettes. Advertising in 1955

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1976

 

?????6 CAMEL FILTER MEDIA PLAN
PREFACE - KEY CONSIDERATIONS
Factors affecting the allocation of resources in CAMEL FILTER?????S ?????6 Media Plan, as outlined in the following pages for 85MM and Box-style versions, are listed below:
1. Previous Management approval of a Year I media plan for CAMEL FILTER Box to be tentatively implemented April 1, ?????6 in expansion markets.
2. Funding of this plan from total CAMEL FILTER media funds since CAMEL FILTER Box is a packaging variation - not a product extension -within the same category as the parent Brand (80-85MM NFF).
3. The replacement of 85MM advertising with Box advertising to the extent practicable in Box markets for the realization of maximum economies. A conflict of strategies will not exist since (a) both Brand versions have the same demographic/psychographic target markets differing only as to package-style preferences, (b) the Brand spokesman/user image of the national "One Of A Kind" campaign will be maintained in Box advertising, and (c) introductory advertising in support of Box, with package graphics virtually identical to 85, should benefit awareness of both Brand styles.
Overall, the objective of CAMEL FILTER?????S ?????6 media plan is to provide aggressive support for the accomplishment of CAMEL FILTER 85's marketing objectives while at the same time providing sufficient support for the successful introduction of CAMEL FILTER Box.

?????6 MEDIA PLAN
CAMEL FILTER 85MM
OBJECTIVES
1. Deliver the Brand's advertising as effectively and efficiently as practicable to the target market - current and potential 85MM NFF male smokers aged 18-34, with primary focus on the 18-24 age segment.
2. Provide incremental pressure against the target in high-potential sales markets while also providing a base of support sufficient to establish increased growth in the balance of the country.
3. Assist in achieving the following goals among male target smokers 18-34 years of age:
a. Increase Brand awareness to 92%.
b. Increase advertising awareness to 65%.
4. Assist in projecting a contemporary, young-adult image for the Brand.
STRATEGY
Focus media expenditures against target male smokers 18-34, with primary emphasis on those aged 18-24.
Provide optimal levels of reach and frequency against the target on a year-around national basis as follows:
3. Select high-potential markets for incremental advertising weight based on volume contribution, share development and business momentum as applied in the following market ranking formula:
CF SOM INDEX x % CF Volume x CF Growth Index = Market ranking "Yield"
4. Utilize those media vehicles judged to be most compatible with the user-image of the Brand spokesman, which closely relate to the attitudes, values and lifestyle of the Brand's target market, and which assist in projecting a contemporary young-adult image for the Brand.
TACTICS
1. Utilize Sunday Supplements and T. V. Guide to provide broad and efficient national coverage of target-male and total-male smokers.
2. Utilize 25 national magazines (5 weeklies; 20 monthlies) compatible with the Brand's user-image, interests, values and attitudes of the target market for maximum impact against these smokers.
3. Establish an insertion frequency in each print medium as follows:
National weekly magazines - 18X
National monthly magazines - 9X
Sunday Supplements* - 10X
*Supplements cut from 18X insertion rate as primary source for funding CAMEL FILTER Box
4. Distribute the national base of print insertions as evenly as feasible over the 12-month period.
5. Employ bleed print space units in order to maximize creative impact and Brand imagery (P4C in magazines; 3/5 page in supplements).
6. Maximize readership by obtaining franchise positions whenever practicable.
7. Utilize out-of-home media to provide incremental weight against the target in 33 Divisions of above-average sales potential, as follows:
Group I: (8 markets/5 Divisions characterized by substantial competitive pressure and significant volume potential).
Employ a heavy painted bulletin program (equivalent to WINSTON/Marlboro) on a continuous four-month basis in combination with a 75 GRP schedule of 30-sheet posters on an alternate six-month basis to maximize reach, frequency and impact against the target.
Utilize Beetleboards in four of these markets at a 50 GRP level on a continuous six-month basis in order to generate additional impact and Brand awareness through use of a medium with a contemporary, young-adult image association.
Group II: (8 markets/6 Divisions characterized by substantial competitive pressure and appreciable volume potential).
Employ a heavy painted bulletin program on a continuous four-month basis in combination with a 50 GRP schedule of 30-sheet posters, on an alternate six-month basis, to achieve substantial reach, frequency and impact against the target.
Utilize Beetleboards in six of these markets at a 50 GRP level on a continuous six-month basis in order to generate additional impact and Brand awareness through use of a medium with a contemporary, young-adult image association.
Group III: (25 markets/16 Divisions characterized by more modest competitive pressure and volume potential).
Employ a 50 GRP level of 30-sheet posters on an alternate six-month basis to provide efficient levels of reach and frequency against the target.
NOTE: An additional six Divisions selected to receive incremental weight will have 85MM advertising replaced by Box.


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