Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Camel Cigarettes

Camel Cigarettes Turkish Royal Rich & Mellow Turkish Blend


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Camel Cigarettes. Advertising in 1955

Camel Cigarettes. Advertising in 1955

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1976

 

???éČ??6 MEDIA PLAN
CAMEL FILTER BOX
OBJECTIVES
1. Deliver the Brand's advertising in expansion Divisions as effectively and efficiently as practicable to the target market - current and potential 80-85MM NFF male smokers aged 18-34 having box-style package preferences.
2. Assist in achieving a minimum level of Brand-style awareness of 30% among target smokers during the first four months of introduction.
STRATEGY
1. Utilize local media and, where practicable, substitute Box advertising for national CAMEL FILTER 85 advertising in Box markets.
2. Employ a base of efficient print media to provide the following levels of reach and frequency against the target market:
3. Classify expansion markets (40 probable; 43 possible) into five groups (A, B, C, D, and E) for varying levels of additional media weight in accordance with (1) CAMEL FILTER Box volume potential as measured by population and box category development and (2) anticipated competitive pressure in each market.
4. Schedule increased advertising weight during introductory months to assist in establishing rapid awareness.
TACTICS
1. Utilize eight insertions in Sunday Supplements (cut-overs and independents) to provide an efficient base of local coverage and to allow for full exposition of the Box-announcement sales message.
2. Utilize 30-sheet and paint media as the primary Box advertising vehicles in view of their ability to provide localized coverage efficiently and to establish rapid awareness via high levels of reach, frequency and impact, against the target.
Schedule varying degrees of out-of-home weight in expansion markets as grouped below by sales potential and competitive pressure.
NOTE: The above reflects expansion on April 1 to the 23 Divisions where CAMEL FILTER Box would co-exist with 85. Should the test market in Albany be successful where CAMEL Box is a replacement to 85, the Box would be expanded to an additional three markets (one Group A, one Group B, and one Group C) tentatively beginning October 1, ???éČ??5.
3. Concentrate advertising in two separate Lights during the first year of sales: an introductory flight utilizing approximately 70% of funds to assist in establishing rapid awareness; a follow-up flight utilizing approximately 30% of funds to help sustain awareness and to extend sales momentum.


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