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Camel Cigarettes

Camel Cigarettes Turkish Silver Extra Smooth & Mellow


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Camel Cigarettes. Advertising in 1956

Camel Cigarettes. Advertising in 1956

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1976

 

?????6 SALES PROMOTION PLAN
CAMEL FILTER 85
OBJECTIVES
Assist in achieving the following objectives among adult male smokers 18-34 years of age:
1. Increase Brand awareness to 92%.
2. Increase Advertising awareness to 65%.
3. Increase trial rate to 15%.
4. Increase purchase rate to 10%.
STRATEGY
1. Provide high visibility and consumer accessibility to CAMEL FILTER?????S package/product in retail outlets selected for target patronage.
2. Extend the Brand's advertising to point-of-sale through the utilization of various display materials.
3. Provide direct promotional inducements to product trial and purchase on a selected market/target smoker basis.
4. Heighten the impact and reinforce the imagery of the Brand's media advertising.
TACTICS
1. Provide generic POS advertising materials to Field Sales for placement in retail accounts on an opportunity basis.
2. 30-Pack Upright Primary Promotion
a. Concept - CAMEL FILTER?????S product and advertising will be displayed nationally via the 30-pack upright stand with generic riser card.
b. Support - To be worked nationally by Field Sales during July/August/September.
3. CCCD Primary Display
a. Concept - CAMEL FILTER?????S product and advertising will be displayed nationally in convenience outlets on the CCCD units with primary status.
b. Support - To be worked by Field Sales during July/ August/September.
4. Direct-Mail Marketing Program
a. Concept - A direct-mail solo effort in which price-off coupons would be promoted in conjunction with CAMEL FILTER?????S sponsorship of motorcycle racing and racing premiums (mailer consisting of Pro Series announcement letter with schedule of races, store-redeemable coupon worth 25???-off on package purchase, free Pro Series decal and offer of selected racing premiums). Upon successful test results in ?????5, expand to markets representing 46% of U. S. population, 45% of U. S. motorcycle registrants (94% male; medium age 25), and 47% of CAMEL FILTER?????S volume. This would encompass nine separate states and two metropolitan areas.
b. Support - Mailed out by Donnelley during the first quarter of ?????6.
5. Media Promotion
a. Concept - Utilize a consumer premium offer, designed around the contemporary, independent imagery of the Brand's spokesman, as a vehicle to extend the Brand's advertising/product awareness, e.g., Mexican Bazaar -offer of stylish Mexican apparel items in association with the Brand's spokesman's travels and lifestyle.
b. Support - To be conducted nationally via print media for one-two months during the fourth quarter, 19 76.
CAMEL FILTER BOX
OBJECTIVES
Assist in achieving the following objectives among adult-male smokers 18-34 years of age in expansion markets:
1. Achieve Brand awareness of 30%.
2. Achieve trial rate of 8%.
3. Achieve purchase rate of 6%.
STRATEGY
1. Achieve a minimum distribution level of 80% in over-the-counter outlets.
2. Extend the Brand's advertising and enhance awareness/trial/ purchase via point-of-sale and package displays.
TACTICS
1. Offer the standard $6.00 per 12M case introductory allowance to direct accounts where Box will be additional to the soft pack.
2. Provide generic POS pieces to Field Sales for placement in retail outlets on an opportunity basis.
3. Primary Display Period
a. Concept - CAMEL FILTER Box will have the primary display period (renewable) during expansion utilizing the 30-pack upright, low-profile and 2-carton display.
b. Support - To be worked by Field Sales in Sacramento Expansion Markets April - May and renewable May -June. Worked in Albany Group I Expansion Markets Oct. - Nov. and renewable Nov. - December.
4. CCCD Extenders
a. Concept - During expansion, CAMEL FILTER Box will utilize the CCCD extenders.
b. Support - To be worked by Field Sales during the first three months of expansion from each test market.
CAMEL FILTER
SALES PROMOTION "?????6"
POS Items: Decals
Carton Cards Pasters Shelf Strip CCCD Top Card CCCD Channel Strip
Total POS Artwork
Special Promotional Materials 26,000 Box Expansion Special Events Direct-Mail Expansion Sampling Program


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