Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Camel Cigarettes

Camel Cigarettes Wides Lights Genuine Taste Wide Gauge


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Camel Cigarettes. Advertising in 1983

Camel Cigarettes. Advertising in 1983

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1976

 

?????4 MARKETING ACCOMPLISHMENTS
CAMEL BRANDS
CAMEL FILTER
I. COPY
A. "Meet the Turk" - extended and executed "Turk" test ad; campaign currently in test market.
B. Improved effectiveness/efficiency of "Can You Spot" campaign ?????
1. new body copy format
2. new package presentation
3. change to non-bleed for '75
4. more young adult relevancy via improved casting (CAMEL FILTER man", and greater focus on uniquely young adult situations (skiing, rock concert)
II. MEDIA
A. Instituted heavy spending test ($12.2MM) for both "Turk" and "Can You Spot".
B. Maximized Sunday Supplement funds by shift to 3/5 P4C.
C. Revised magazine plan to heavy-up in young male monthlies.
D. Redirected discretionary media funds to areas of greatest volume and potential.
III. PRODUCT
A. Developed and consumer tested improved CAMEL FILTER blend/ currently in test market.
IV. PACKAGING
A. Developed and tested minor package design change project; test results negative.
B. Developed major package change project; consumer test to begin Jan. '75.
V. SALES PROMOTION
A. Developed unique sweepstakes which utilized standard ad translated into a promotion with the props as prizes.
B. Denim pocket promotion.
VI. SPECIAL EVENTS
A. Tested and implemented new special event (AMA)
B. Developed plan to maximize IMSA involvement by minimizing program costs.
C. Initialed motorsport strategy for '5.
CAMEL REGULAR
I. Initiated spending tests.
II. Initiated copy development program.
III. Developed "nostalgic poster" promotion.


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