Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Camel Cigarettes

Camel Cigarettes Wides Lights Wide Gauge Turkish & Domistic Blend


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Camel cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Bulgaria, Canada, Chile, China, Czech, Denmark, Dominican Republic, Finland, France, Germany, Greece, Honduras, Hungary, India, Ireland, Israel, Italy, Japan, Lithuania, Malaysia, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Roumania, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom or England or UK, United States of America or USA or U.S. The brand is popular in most countries of the world!

Camel cigarettes are manufactured in following countries: Argentina, Brazil, Finland, Germany, Italy, Japan, Sweden, Switzerland, UK, USA.

Best Cigarette Pictures and Tobacco Ads

Camel Cigarettes. Advertising in 1948

Camel Cigarettes. Advertising in 1948

Cigs and Tobacco History

Camel Filter

Excerpts from Annual Marketing Plans 1976

 

???éČ??6 CREATIVE PLAN

CAMEL FILTER 85
OBJECTIVES
1. Assist in achieving the following goals among male smokers 18-34 years of age:
a. Increase Brand awareness to 92%.
b. Increase advertising awareness to 65%.
c. Increase trial rate to 15%.
d. Increase purchase rate to 10%.
2. Persuade current and potential 85MM NFF male smokers aged 18-34, particularly those aged 18-24, that CAMEL FILTER is the cigarette most compatible with the liberal, independent, adventurous and masculine traits which characterize these smokers in their attitudes, values and lifestyle.
3. Overcome the inappropriate symbol that CAMEL FILTER is a more conservative, "old-fashioned" Brand.
4. Continue to convey CAMEL FILTERS product heritage as an honest tasting, uniquely satisfying cigarette.
STRATEGY
Employ a highly intrusive and competitively distinct user image to personify qualities which positively relate to the attitudes, values, lifestyle and product needs of the target market.
TACTICS
1. Utilize the "One Of A Kind" creative platform and Brand spokesman to continue to build a contemporary, adventurous, independent and masculine image for the Brand.
2. Select advertising situations that establish the Brand spokesman as a young individualist who convincingly portrays the value, attitude and lifestyle system appropriate to the target market.
a. Capitalizing on the Brand's inherent positive attributes - manly, brave/tough, daring/ adventurous, and a leader.
b. Strengthening the Brand's weaknesses -Contemporary/up-to-date, liberal (but not radical), and sociable.
3. Utilize a minimum number of advertising subjects in order to effectively register and fully exploit the image value of each subject and to establish the product/spokesman image bond.
4. Maintain a continuing input of new subjects in order to:
a. Keep the Brand spokesman at the forefront of changing trends and styles.
b. Provide a variety of situations that fully develops the Brand spokesman's attitude, value and lifestyle system.
c. Insure reader interest through freshness and variety.
POOL POLICY
Accordingly, the Brand's creative pool will be executed as follows:
Pool Policy - A continuing base of four subjects will be maintained.
Subject Rotation - All subjects will be rotated with equal exposure in order to develop maximum campaign awareness and reader involvement, and to present the full breadth of the Brand spokesman.
Addition of Subjects - A maximum of four new subjects will be produced for the pool each 12 month period (year) - two during the first six months and two during the second six months. These new subjects will be incorporated into the pool at intervals designed to maintain the Brand spokesman at the forefront of changing trends and styles.
Deletion of Subjects - As new subjects are added to the pool an equal number will be deleted. The principal criteria to be used in determining which subjects will be deleted are:
(1) relative recall score performance,
(2) duration and degree of exposure and
(3) whether subject/situation continues to be "pace-setting" or has become common place.
Testing - All subjects will be recall tested in order to assess relative impact, memorability and appeal.
Based on a media plan calling for a maximum of 9 insertions in monthly publications and Sunday Supplements and 18 insertions in weekly magazines, advertising subjects will be scheduled by type publication as follows:
1. Monthly publications will carry three subjects out of the four subject pool two times, and one subject three times.
2. Weekly publications will carry two subjects five times and two subjects four times.
CAMEL FILTER BOX
OBJECTIVES
1. Assist in achieving the following objectives among target male smokers between -1-8-34 years of age:
a. Establish Brand awareness of 30%.
b. Establish a trial rate of 8%.
c. Establish a purchase rate of 6%.
2. Capitalize on the equity and maintain the presence of the national "One Of A Kind" campaign in markets and media where soft pack advertising will be replaced by box.
STRATEGY
1. Quickly communicate that CAMEL FILTER is available in a box-style package.
2. Utilize the motivational strengths of the user image in the "One Of A Kind" campaign to stimulate purchase among target smokers with box-style package preferences.
TACTICS
1. Employ media and point-of-sale advertising giving primary emphasis to box announcement copy and registration of package visual.
2. Integrate "One Of A Kind" Brand spokesman in all box advertising, with impactful but subordinate treatment relative to box announcement copy and package visual.
3. Limit advertising pool to one print subject and one out-of-home subject to maximize exposure and awareness impact during period of introduction.


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