Virginia Slims: Brand History
Virginia Slims: Regular and Menthol
Executions were developed for Black publications and featured models dressed in designer clothes without the nostalgic photographs found in previous executions.
Nostalgic note cards from the Virginia Slims collections were offered for four pack bottoms. The Book of Days calender was also offered for four Virginia Slims pack bottoms.
Virginia Slims featured a toolkit for $20.00 which included nine different tools, nails, tacks, screws and picture hangers in an enameled steel case, "Because you've got more to fix than your face". In addition to the Book of Days calender, Virginia Slims offered a pro t-shirt for $2.00 and two bottom flaps, "You've come a long way baby", surrounded Virginia Slims' "Ginny" on the white t-shirt.
Virginia Slims 120's box was test market in California in November of 1975. The style did not achieve national distribution.
The "Ginny Jersey" was featured in 1975 in either red or white for $6.00 and two pack bottoms. Virginia Slims also offered to send a bouquet of flowers to a person of the purchaser's choice for $7.50 and two pack bottoms. The Book of Days calender offer was repeated.
Virginia Slims sponsored a tennis championship in the Los Angeles Sports Arena in 1976. A "Ginny" sweater was offered in a self-liquidator campaign for $9.00 and two pack bottoms. The Virginia Slims Book of Days calender offer was repeated.
The Virginia Slims Book of Days calender offer was repeated and a "Ginny" jogger was featured in a self-liquidator campaign for $22.00.
Virginia Slims featured "Ginny Jump Jacket and Sports Shorts" for $22.00 and two pack end flaps in a self-liquidator campaign. The Book of Days calender was also offered.
Virginia Slims Lights crush proof box was launched nationally in September, 1979. No mention was made of the new style in Parent executions.
The Book of Days calender was offered for $1.00 and two pack bottoms.