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Salem Cigarettes

Salem Cigarettes Lights

Salem Cigarettes Lights data of packaging: 10 packs include 200 cigarettes in 88mm box. Cigs ingredients are 8mg of Tar and 0.6mg of Nicotine and made in Europe.

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Salem Cigarette Ad 1987

Salem Cigarette Ad 1987

Tobacco Cigs Brand Marketing News

Reynolds

This company is represented in Mexico, Venezuela and Peru, but without being a major force in any of them. In Mexico Reynolds' wholly owned subsidiary manufactures a number of international brands (Winston, Camel and Salem), but total volume is small (2% market share). In Venezuela Reynolds have a majority holding in Tabacalera Guarico, but has no present manufacturing facilities. In Peru a local company has a licensing agreement for the manufacture of Camel, Winston and Salem. In general, Reynolds brands ex-USA are widely available through the area.

1974

Cigs and Tobacco History

Salem: Brand History


Salem Lights

1975
Salem Lights, an 85 mm 12 mg. tar cigarette was launched nationally in November 1975.
Two green stripes divided the white pack. "Menthol fresh" was written above the first stripe, " Salem Lights" was in the middle of the pack and "Lowered tar and nicotine" was featured at the base of the face panel. "New Salem Lights", written in neon green against a black background in a pack as hero execution introduced the style. Body copy added, "Lowered 'tar'. Same fresh taste".

1976
Salem Long Lights (12 mg. tar) were introduced nationally in June 1976.
Headlines in a pack as hero execution said, "It's new!, It's longer!, It's low tar! Salem Long Lights". Body copy said, "We've put all the great taste of Salem Lights into a long low tar cigarette. New Salem Long Lights. The only long low tar cigarette with that fresh Salem taste". A 15¢ store coupon was included in the ad.

1977
Headlines in 1977 advertising executions invited smokers to "Enjoy Salem Lights". Both styles were included in the ad. "Salem Lights and Salem Lights 100's" was featured as a headline in another execution, "Enjoy real satisfaction and fresh menthol taste in a low tar cigarette", followed as a tag line.
Tar delivery in both sizes was reduced; Kings from 12 mg. to 11 mg. and 100's from 12 mg. to 9 mg.
A $1.00 off store coupon on a carton of either Salem Lights Kingsize or 100's was offered in 1977 plus a 25¢ off coupon on a 2-pack purchase.

1978
Headlines varied in 1977 from, "Enjoy Salem Lights" over the outline of a cigarette to, "The preferred taste," over an outline of a map of America. The basic format of the ad remained the same as that developed in 1976.
Sales

1979
Headlines in a 1979 execution over a pair of red lips with a cigarette, said, "Taste Salem Lights". Body copy added, "Light menthol refreshment. Low tar. Satisfying taste. The best selling low tar menthol". The tag line concluded, "The best of the Lights".


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