Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Salem Cigarettes

Salem Cigarettes Menthol

Salem Cigarettes Menthol data of packaging: 10 packs include 200 cigarettes in 88mm box. Cigs ingredients are 12mg of Tar and 0.9mg of Nicotine and made in Europe.

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Salem Cigarette Ad 1989

Salem Cigarette Ad 1989

Tobacco Cigs Brand Marketing News

U.S.A.

1974 marked the commencement of a more aggressive marketing strategy by Reynolds in the domestic U. S. market. Product introductions and extensions were at a much higher level than in previous years. These included Winston Lights, the introduction of Salem in a hard box. Salem Extra, Winchester cigarettes, and Dawn - all in test markets - and the successful introduction of More, their principal contender in the new, fast expanding 120mm category. The marketing activities for existing brands were noticeably stepped up: new agencies and campaigns were adopted for both Winston and Camel, media expenditure was increased by 35% (to over $92 million) and there was renewed emphasis on below-the-line promotions and sponsorships. The outcome of this activity has been a revival of Reynolds U. S. domestic market share to 31. 5%, a 28% sales gain for Vantage, a steadying of Salem, the re-emergence of Winston as a brand with growth potential, and the winning of a share of more than 1% for More .

1975

Cigs and Tobacco History

Salem: Brand History


1973
Salem developed a "great outdoors" shop in 1973. Merchandise offered included lanterns, coolers, backpacks, tents and other camping gear.
A number of self-liquidator campaigns were offered in 1973 including: a Bonne Bell facial kit ($1.99), a needlepoint kit ($3.50), a crew hat ($2.50) and a dress pattern ($.50).
Salem also presented a consecutive 3-page unit in women's magazines which featured designer clothes.

1974
R. J. Reynolds introduced Salem's hard box (85 mm) nationally in February 1974. Pack design was consistent with the other Salem styles. Advertising executions featured different ways of carrying the crush proof box in pockets, boots, and bags.
A separate format was developed for Salem Longs and featured in women's magazines. Main copy said, "For more of a woman, more of a Salem". A lavender mortice containing copy and pack divided the page. Fashionably dressed models or career women were featured on the opposite side.
Salem Extras, a more heavily mentholated version of Salem was test marketed in Birmingham, Alabama and New Orleans, Louisiana in October 1974. The style did not achieve national distribution.
Salem's outdoor shop was again featured in 1974. In a self-liquidator campaign a men's sweater was offered for $15.95, retail value $30.00. Salem also co-sponsered the Watts festival concert and featured the
'Listen Easy' Sound Sweepstakes in which $25,000 worth of prizes were given away.


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