Popular cigarette ad: "every inch a lady"
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Peter Jackson Cigarettes

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Cigarette and Tobacco:
Questions - Answers

Excerpts from General Information Reference Manual
Consumer Information Center
Brown & Williamson Tobacco Corporation,
1996

T/N - MISC. QUESTIONS (T/N Delivery)

"Are LIGHTS LOWER in 'tar?' / Are lights lower in nicotine?"

Lights and ultra lights are lower in 'tar' due to tobacco blends and differences in ventilation holes around the filter and cigarette."

"That's a low 'tar' and nicotine delivery, isn't it?" / "What's the DIFFERENCE between lights, milds and ultra lights?"

For the cigarettes we currently manufacture, 'tar' deliveries range from 2 mg to 26 mg and nicotine deliveries range from 0.2 mg to 1.4 mg. Just to give you some perspective.

Although there is no formal definition for these terms, as a rule of thumb, "ultra lights" are cigarettes which have 'tar' deliveries below 7 mg and "lights" or "milds" are cigarettes which have 'tar' deliveries up to 14 mg.

"Are LIGHTS and ULTRA LIGHTS LESS HARMFUL than the full flavor cigarettes?"

Brown & Williamson does not make any smoking and health comparisons between "lights" and "ultra lights."

"Which is more HARMFUL, the 'tar' or the nicotine?"

I would be happy to give you the 'tar' and nicotine levels for (brand name). Brown & Williamson does not make smoking or health comparisons between 'tar' and nicotine.

What is the controversy over 'tar' and nicotine? Why are they considered dangerous by the SURGEON GENERAL?"

In the 1960's, the Federal Trade Commission apparently decided that different levels of 'tar' and nicotine in the smoke from cigarettes were important for smokers and began publishing its measurements. Brown & Williamson is required by law to publish the delivery numbers in its advertisements, but we do not claim that they have any health significance for the smoker. We produce cigarettes with a range of 'tar' and nicotine deliveries so that smokers can choose their own preferences.

"Why don't you put the 'tar' and nicotine DELIVERIES on every PACK?"

Including such information is not legally required. However, we have the 'tar' and nicotine deliveries on all the brands we manufacture. Is there a particular brand that I can look up for you?

"How are 'tar' or nicotine figures determined? How are thev MEASURED?"

The Federal Trade Commission supervises a laboratory which periodically tests all cigarette styles on the market. A machine actually smokes the cigarettes and uses the parameters set by the FTC to determine the amount of ('tar' or nicotine) in the smoke it draws from each cigarette.

"What are the nicotine RATINGS IN ADVERTISEMENTS?"

'Tar' and nicotine deliveries are stated in advertisements according to tests sanctioned by the Federal Trade Commission.

"I've recently heard MEDIA REPORTS that the NICOTINE content in cigarettes is much HIGHER than you gave me over the phone. Why aren't you telling me the truth?"

Brown & Williamson is required by the FTC to use a laboratory method of testing 'tar' and nicotine. Other ways of measuring t/n have been suggested lately, but we are required to publish the results of the FTC sanctioned tests in our advertisements.

"Are the 'tar' and nicotine ratings for your INTERNATIONAL BRANDS the same as your domestic?"

Consumer tastes can differ from country to country and, as a result, our products and their 'tar' and nicotine numbers may be slightly different in some countries.

If you could give me the particular brand, style, and country you are interested in, I would be happy to call you back with that information.


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