Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Peter Jackson Cigarettes

Peter Jackson Cigarettes Supreme Flavour

Australia

Tobacco Cigs Brand Marketing News

Cigarette and Tobacco:
Questions - Answers

Excerpts from General Information Reference Manual
Consumer Information Center
Brown & Williamson Tobacco Corporation,
1996

GPC (GPC Approved-Stand For?)

"What does GPC stand for?"

GPC doesn't really stand for anything. It is simply our brand name.

"I thought the letters represented a name or the ORIGINAL COMPANY. '"'

The GPC trademark was originally developed and owned by Generic Products Corporation and represented the company's initials. Brown & Williamson, the sole manufacturer of GPC cigarettes since 1985, continues to use the trademark because the name GPC connotes a certain appeal and has truly taken on an identity of its own.

"Why does the PACK READ GPC APPROVED and it doesn't have Brown and Williamson on it?"

At one time, Brown and Williamson licensed the "GPC trademark from Generic Products Corporation and chose to use that company's name on our cigarette packs and cartons. You can be assured that Brown and Williamson does manufacture this product and we put our 800 number on the package so you, and our other consumers, could reach us with your questions and comments.

"What does the 'SUPERIOR TOBACCO' SEAL on the GPC packs mean?"

This language reinforces our commitment to quality by confirming that the tobacco in our GPC cigarettes meets the high standard of quality our customers have come to expect from all of our products.

 

HUMIDOR

"What is the humidor MADE OF? What is the WHITE POWDER?" Is it toxic?"

The "stone" inside the humidor is made of gypsum, a mineral used in making plaster board. Gypsum is not considered to be toxic. The container holding the "stone" is made out of aluminum.

(If asked: It is not probable that these humidors can be used in a dangerous or harmful way. However, the ultimate decision of safety should be made by each individual institution.)

PLEASE MOTE THAT WINSTON-SALEM IS NO LONGER USING THIS ITEM AS A TAPE-ON. CIC CAN CONTINUE TO SEND HUMIDORS AS A SUGGESTED REMEDY FOR CONSUMERS WITH STALE COMPLAINTS OR AS APPROPRIATE.

 

MAILING CARTONS (Gen-Dom-Inq-Comp/Prod)

The approximate weights for our cartons of cigarettes are as follows (this information is helpful for consumers who want to mail a carton of cigarettes):

Kings 9 oz. / 100's 10 oz. / CAPRI 100's 10 oz. / CARPI 120's 10 oz.

 

PERSONAL CHOICE QUESTIONS (Recommendations)

If a consumer asks a direct question about our products, we can answer directly. We must not suggest or try to anticipate answers for consumers regarding use of our products. Below are some examples of questions and how they can be answered.

"Do you have ANYTHING LOWER in tar and nicotine?"

Our BARCLAY cigarette is lower in tar and nicotine.

"I DIDN'T LIKE KOOL Filter Kings."(Taste/Order)

We're sorry you didn't like (brand name) Mr. / Ms. ______. How much product did you buy? What I would like to do for you is send you a replacement coupon for the Brown & Williamson brand of your choice. We hope the replacement product meets your satisfaction. If not, please don't hesitate to let us know"

Make coupon adjustment or opt to send cash refund if necessary on first "Dislikes Taste" contact.


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