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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes 100's



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The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising in 1961.

Benson and Hedges Cigarettes. Advertising in 1961.

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Singapore's "Benson & Hedges shops"

 As from March 1st this year a total ban on cigarette, cigar and tobacco advertising has been in force in Singapore, leaving limited scope with certain international publications, decorated company vehicles, giveaways and very restricted point-of-sale brand mention.
 In anticipation of this ban our associates in Singapore last year made plans for the uniform presentation of its chain of ten distributors' depots, under the name of their most prestigious brand as opposed to the diverse collection of individual distributor's names as had previously been the custom. The brand selected was BENSON & HEDGES SPECIAL FILTER which competed against a number of competitive category “A” brands - DUNHILL, ROTHMANS and STUYVESANT among them. It was understood that Dunhill were intending in early 1971 to establish a "House of Dunhill" retail store in the heart of the city, and the idea was to make sure that the BENSON & HEDGES name was kept before the public eye by its projection in good quality display at the depots.
 The aim then was to sustain consumer awareness and the current favorable quality image in the conditions of an advertising ban, and also use the opportunity to improve display and storage facilities at these distribution points. The result was the series of Benson & Hedges "shops" which we illustrate here (the pictures do not do full justice to the effect of the decor) - which serve as retail outlets in addition to their primary function as distribution points, and which were as attractively and tastefully decorated as any high class retailers. Exteriors used anodized aluminum for the facades in silver and gold finishes, with large display windows permitting both displays and an opportunity for passers-by to see into the interior. The only displayed showplace wording is "Benson & Hedges", all that was permissible in the current situation. Inside, counters were finished in hardwood and mock-leather, with shelf storage and displays, these including illuminated signs and a metal wall plaque featuring the original Benson & Hedges shop at 13 Old Bond Street.

1971

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