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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes American Blend Filter



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The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising (ads) in 1970

Benson and Hedges Cigarettes. Advertising (ads) in 1970

Tobacco Cigs Brand Marketing News

The re-launch of Benson & Hedges in South Africa

Until June 1969, Benson & Hedges Special Filter had not been aggressively marketed in South Africa. It had for about six years been available at a premium price of 27c - 4 or 5 cents more than the leading Virginia filters, Rothmans, Van Run and Peter Stuyvesant. Its monthly volume of around 1.5 million a month did not begin to compare with the leaders, each of which had sales exceeding 130 millions.  Research by UTC, our South African associates, had examined attitudes towards the brand and its smokers. The pack, the premium price (and to a very minor extent the few regular consumers) had helped to create an image of an "upper crust" brand of good quality and of international nature, attractively packed, but neither modern nor exciting. 50% of smokers were aware of the brand. Whilst it was generally thought to be "right for South Africans", it was very rarely thought to be "for me".

1971

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