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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes American Blend Lights



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising (ads) in 1971

Benson and Hedges Cigarettes. Advertising (ads) in 1971

Tobacco Cigs Brand Marketing News

First step, a reduction in price

The first step in making Benson & Hedges an effective contender in the mass Virginia market was to reduce its price to the then current popular price of 23 cents. Advertising had the job of presenting the brand as retaining (despite the price cut) the desirable image factors of quality and international status, yet breaking through the "not for me" barrier by giving it a warmer, friendlier appeal that was free from the snobbery elements of the old image. The gold box, the obviously unique aspect of the brand, had to be made desirabl and attainable; it was to be inviting instead of inhibiting. This was in many way the situation which had existed in other markets, and given rise to the "Yes" international campaign with its copy line: "The world is saying Yes to Benson & Hedges", supported by the line "the world's fastest-growing king size Virginia cigarette". UTC believed that the "Yes" campaign was at that time inappropriate for the South African situation because their need was virtually for a launch campaign, and it was reasoned that the acceptance implicit in the "Yes" campaign's copy lines would invite disbelief because of the then minimal sales of the brand in South Africa.

1971

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World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
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