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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes American Blend Super Lights



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising (ads) in 1973

Benson and Hedges Cigarettes. Advertising (ads) in 1973

Tobacco Cigs Brand Marketing News

Malayan Tobacco Again Co-Sponsors Open Golf Championship

 Each year the Asian Circuit - tournaments in the Philippines, Singapore, Malaysia, Thailand, Hong Kong, Taiwan and Japan - attracts golfers from many countries. This year, as in the past, Malayan Tobacco has joined with other local companies in sponsoring the Malaysian Open Championship - this being held from March 13th to l6th at the Royal Selangor Golf Club, Kuala Lumpur.
 The brand promoted was BENSON & HEDGES Special Filter, and the total investment was $17, 818 - approximately £2, 450. This figure included the Sponsor's fee of $5, 000 (towards prize money), a donation towards programme printing, prizes, cigarettes for special distribution, and on-site advertising. In certain instances this covered the touching up of items, such as the sales' kiosks, whose basic costs had been paid for earlier occasions.
 Co-sponsorship has its disadvantages - in reduced impact in particular. To some extent MTC was able to overcome this, on the course at least, by linking their advertising where possible with functional items. There were of course hoardings and banners, and items such as a Welcome sign on the approach road to the Clubhouse, but most B & H advertising served some useful public service. An information stand, sited strategically at the main entrance to the Clubhouse, enabled details of all aspects of the tournament to be given on request to players, officials, and the public. Here too cigarettes were on sale, with the emphasis naturally placed on BENSON & HEDGES. There were two cigarette kiosks (like that illustrated) on the course, a display in the pro's shop window, indicators at each hole giving its distance and par (see picture), directional signs (to parking areas, practice tee and cigarette kiosks). B&H bag numbers for the pros. etc.
 Four B & H cars and two 555 station wagons were made available for the use of the professionals during the run of the tournament - a gesture which was greatly appreciated, and which must have had a useful P. R. value. A number of cigarettes were presented to competitors, officials the Press, caddies etc., and others were given as prizes in a lucky draw. B & H ads were printed on the backs of admission tickets too.
 Assessment of events such as this is always difficult, dividends being in terms of goodwill rather than direct sales. The wide press coverage given to the event did not; unfortunately benefit the sponsors to any appreciable extent. Interest in golf is not on a mass scale yet in Malaysia (though it increases each year), but it’s following, being at the upper end of the social scale, makes it appropriate in brand image terms.

1969

Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

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Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

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Gitanes

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John Player

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Natural American Spirit

Newport

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Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

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West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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