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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes Gold



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising (ads) in 1978

Benson and Hedges Cigarettes. Advertising (ads) in 1978

Tobacco Cigs Brand Marketing News

Penetration of the brand and its advertising

Six months following the launch a penetration study was carried out, before decisions were to be made on subsequent advertising. Awareness and repeat purchase were both above target. Prompted brand awareness was 94% as against a target of 90%. Regular users of the brand formed 14% of the representative sample as against a 10% target among target consumers. Converts, as may be supposed, came from the three leading competitive Virginia filters, and it is interesting that Benson & Hedges was named as the second choice of 10% of smokers of all other-brand smokers. The price had become known to 76% of respondents; most of those who thought it were still over 23 cents were smokers of Peter Stuyvesant, a brand which was selling at lc less than the popular price. Awareness of the gold box was very high, and nearly all were favorably disposed towards it. Advertising awareness of 36% (unprompted) compared well with that of the main competitive brands, all well-established, which rated between 14% and 37%. Prompted awareness of Benson & Hedges advertising, at 69%, was above target, and exceeded that of both Rothmans and van Run. The Gold Mine theme was known by the majority of respondents, and was deemed to have favorable connotations. Image feedback showed Benson & Hedges to have, in the view of respondents, a most attractive pack, highest quality tobacco, modernity and excitement. Of special interest was the emergence of the view that the brand was smoked by a wide range of people from all walks of life. From this it became clear that the desired image was being achieved, but on the debit side the brand appeared to have acquired a bias towards female smokers, to consumers in the 16-24 and 35-49 age groups, and more than was anticipated among English speaking respondents.

1971

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