Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes Menthol



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

Best Cigarette Pictures and Tobacco Ads

Benson and Hedges Cigarettes. Advertising (ads) in 1986

Benson and Hedges Cigarettes. Advertising (ads) in 1986

Tobacco Cigs Brand Marketing News

Then a copy switch

A bit later the decision was made to change the approach by a modification of copy and visual, though the gold pack was to remain the focus of attention. This decision was made as an effort to inject more dignity into the advertisements which were very basic in their approach when compared to the "up market" presentation of advertising for Dunhill King Size which had been launched by competition at about the same time. A crest was incorporated (this because in a young country like South Africa a traditional element like a crest could enhance prestige), and with the crest came the slogan which has been associated with Benson & Hedges brands for many years: "When only the best will do". And as a rider to the slogan the copy line "and isn't that all the time?" was adopted to retain the desired "for me" appeal. Credit for this rider-slogan goes to our associates in Australia who have built Benson & Hedges into that country's leading brand. This switch in copy approach began with a Christmas 1969 individual ad, followed by a special layout linking up with the Benson & Hedges sponsored horse race, the Benson & Hedges Metropolitan Handicap, which is one of the major events in the South African racing calendar. This, plus polo sponsorship, draws large crowds and provides the opportunity for the active merchandising of the brand, before, during and after the events. To accompany the new campaign, two film commercials were made which followed the style set by the BAT London-made "Candid Camera" films. To a fast-moving music track is edited a montage of shots showing Benson & Hedges smokers of all sorts from a variety of backgrounds.

1971

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