Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes Menthol 100 s Lights



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

Best Cigarette Pictures and Tobacco Ads

Benson and Hedges Cigarettes. Advertising (ads) in 1988

Benson and Hedges Cigarettes. Advertising (ads) in 1988

Tobacco Cigs Brand Marketing News

More recent developments

Current advertising for Benson & Hedges shows further developments. It takes advantage of the full-color facilities now offered by the daily press to use both color and the opportunity to use subtler visual styling. It also goes further in emphasizing the international acceptance of the brand. In copy, variations now play on the "pure gold" theme (incidentally, the U. K. copy theme by Gallaher also stresses "pure gold"). Visual situations which avoid showing faces talk around "guarding" or "hanging onto" this desirable asset. The recurrent baseline contains the international point. It reads: "Benson & Hedges - Proof that the world has confidence in gold". The examples we show are all press ads, simply because this lends itself most readily to reproduction here. But although press is a front-line medium in South Africa and a vital one for the Benson & Hedges campaign, the theme is also projected in radio, cinema and at point of sale.

1971

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