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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes Red American Style



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising (ads) in 1995

Benson and Hedges Cigarettes. Advertising (ads) in 1995

Tobacco Cigs Brand Marketing News

Benson & Hedges: house or family extensions?

The various recent brands bearing the Benson & Hedges name (all lower in price than Special Filter) are rather more difficult to classify under the headings either of Housemark or line extension. Within the total family one can certainly identify the Silk Cut group of low TPM/nicotine products. Whether one may reasonably regard metallic-pack variations as line extensions of B&H Special Filter, is arguable. Nonetheless, it is interesting to examine the graph below which demonstrates clearly one simple fact: that whether later Benson & Hedges launches were line extensions or not, and whether or not they failed, no damage has been done to the prestigious, up-market B&H Special Filter which continues to expand its volume at a steady pace. This despite the abject flop of both Benson & Hedges Virginia, Blue and Virginia Red, and the fall off of Sterling in a pack that (with silver instead of gold) closely resembled that of B&H Special Filter. It would be fair to say that how a new variation is promoted and advertised has bearing on whether or not it is truly a line extension. Advertising which takes pains to underline the new brand's conations with a successful existing version can, it might be argued, make a line extension out of a new brand which other wise has Sittle link with its predecessor apart from the manufacturer's name. Generalizing, one could describe the U. K. pattern of development, even within a sub-family like Embassy, as tending to favor the adoption of new names - like Regal, Carlton, Sovereign - whereas in the United States, which we now come to examine, the tendency has been rather to keep to the parent brand name to which has been added a descriptive qualification - like Longs, Lights or Milds.

1973

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