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The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising (ads) in 19

Benson and Hedges Cigarettes. Advertising (ads) in 1996

Tobacco Cigs Brand Marketing News

The double life of Jersey's promotion girls

Jersey Tobacco Distributors' promotional team of three girls works at full stretch during the island's holiday season. Most of the visitors come from mainland Britain, and the low price of cigarettes (and drinks, as well as certain other items) in Jersey provides a very real bonus attraction to them. This applies, too, to the increasing number of visitors from France and other countries.
Because visitors can buy more prestigious brands as a low price, their normal brand loyalties are, for the time being, put aside. It is to sway their choice that the competing companies carry out aggressive promotional work. The three Jersey girls support JTD effort by in-store consumer contact activities, and through involvement in an evening cabaret show held at one of the island's biggest and best-known hotels, the Hotel de Francs.
The "double life" of the promotion girls begins with a morning stint in leading supermarkets. Dressed in special trouser suits they ensure that shelf stocks are maintained and that displays are kept as they should be. In a friendly but unobtrusive way they contact shoppers, aiming to influence their choice of cigarettes towards Benson & Hedges instead of, say, Dunhill or Rothmans. After an off-duty period the girls, two at a time, are back on duty at the Hotel de France. They are featured in the hotel's cabaret show as the Benson & Hedges "Golden Girls", and at intervals during the show attention is drawn to them and to the prize lottery of the evening. At the start of the show, the girls are introduced to the audience, and the girls then circulate among the tables selling cigarettes and cigars (only Benson & Hedges brands' and issuing prize draw tickets for each pack purchased.
A roll of drums precedes the announcement of the evening's winner, the prize being 50 Benson & Hedges and a reproduction of a 1645 AD map of the Channel Islands. In a typical evening's show, substantial sales of B&H are made, in many cases to people who normally smoke competitive brands, at a very modest cost to JTD. The photographs illustrate the girls on duty in both their morning and evening functions.

1974

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