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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes Special One



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

Best Cigarette Pictures and Tobacco Ads

Benson and Hedges Cigarettes. Advertising (ads) in 1971

Benson and Hedges Cigarettes. Advertising (ads) in 1971

Tobacco Cigs Brand Marketing News

Benson & Hedges Sharpens 'Smooth Edge' to Stan Loss

Philip Morris USA's Benson & Hedges brand is rolling out the next step in its rejuvenation of the upscale brand with a new tagline and ads using creatures like snakes and bees. The new tagline is 'The Smooth Edge, ' with some print copy reading 'Get the edge over any menthol you've smoked. 'Philip Morris is angling for a stronger presence in the menthol category. It has no major menthol brand to fight against Salem, Newport or newer discount menthols, like Riviera. Other B&H varieties will have different copy lines and new Special Kings, introduced last September, will be incorporated into the campaign. 'This is a natural progression of the campaign, ' said Karen Daragan, a spokesperson with Philip Morris in New York. 'We started with straightforward news about rounded pocket packs. We now are moving into the secondary visual images. 'The new 'edge' idea also plays off a continuity program Benson & Hedges started in January titled 'Take the Edge Off. Earlier in the campaign, ad agency Leo Burnett used images of wealth like gold lighters and diamond rings. Daragan said the use of snakes and bees was a creative choice of the agency to accent B&H colors. New bus shelter ads also say 'Discover the Black & Gold”. Philip Morris introduced Special Kings last September as a way to revive the brand. But the strategy has yet to be effective in increasing market share. According to first quarter 1993 reports, Benson & Hedges consumption is off 15%, but the entire premium category was down 16%. Since last year, Benson & Hedges' market share is down to 2.86% from a first quarter 1992 high of 3.24%. Of that, 0.15% is from Special Kings. 'It looks like Special Kings is just cannibalizing the brand, ' said Gary Black, an analyst with Sanford C. Bernstein Co. But Philip Morris is standing behind Special Kings. In its 1992 annual report, it notes that 'the introductions of Merit Ultima and Benson & Hedges Special Kings cigarettes cut the decline in shipments of our other full-priced brands to 6% in 1992, down from 11% in the 1991.'

1993

Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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