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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes Canadian Style 100s


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The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising (ads) in 1976

Benson and Hedges Cigarettes. Advertising (ads) in 1976

Tobacco Cigs Brand Marketing News

The B&H centenary 'Golden Goblets' promotion

1973 is the centenary of Benson & Hedges, and the occasion has been marked by a self-liquidator promotion in the Duty Free markets of Europe. These markets include the European Sea/Air Stores business which covers Duty Free shops, ferries, air charter (package holidays), and the NAAFI (U. K. armed services) trade in Continental Europe. In these markets Benson & Hedges Special Filter is the overall U. K. brand market leader, in competition with such brands as Dunhill International, Rothmans and Peter Stuyvzsant. The objectives of the promotion were:
1. to gain prominent display during the 1973 peak season in all Duty Free outlets through which holiday traffic passes (the airport shops, ship ferry shops) as well as the NAAFI outlets.
2. to influence the staff recommendations in the counter-service outlets in favor of Benson & Hedges. The premium selected for the promotion was a fairly expensive item, a 7-inch high "golden goblet" which could be bought for ?3.50 plus proof-of-purchase of 200 Benson & Hedges (in the form of a carton end). Those wishing to acquire larger quantities of the goblets were offered quantity discounts: four for ?13, and six for ?19. The goblets themselves are high quality items, in keeping with the prestige image of Benson & Hedges. Made in Spain, they retail in England, finished in silver, for about ?3 each. So the unique gold-dipped Benson & Hedges version, each goblet personally inscribed with the customer' initial before dipping, presents an attractive offer at the premium price. Each goblet is packed in an attractive gold drum-shaped casket. The offer is conveyed to the travelling public by displays in the oddest, by insert leaflets in in-flight publications, and by leaflets packed in with 200's cartons. Our photographs show the counter display unit, which was also produced in a wall-unit form, and the distinctive scroll presenter which was prepared to introduce the promotion to the trade.

1973

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