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Benson & Hedges Cigarettes

Benson & Hedges Cigarettes Canadian Style Lights 100s


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The list of countries, where Benson & Hedges cigarette brand is the most popular (in alphabetical order): Australia, Canada, Germany,United Kingdom (UK), United States of America (US).

Benson & Hedges (B & H) cigarettes are manufactured in following countries: Australia, Austria, Belgium, Canada, Chile, Czech, England, France, Germany, India, Italy, Malaysia, South Africa, Switzerland, USA.

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Benson and Hedges Cigarettes. Advertising (ads) in 1989

Benson and Hedges Cigarettes. Advertising (ads) in 1989

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The nature of the promotion

A World Cup Guide booklet, lavishly illustrated in full color, and containing a mass of information on past World Cup series in both English and Arabic, will be offered free to consumers in return for proof of purchase (both end panels) of a 200s carton of Benson & Hedges Special Filter. The book consists of five sections, prefaced by an introduction from the House of Benson & Hedges. The first section relates to the history of the World Cup from 1930 to 1958. The next three deal in greater detail with the last three tournaments (of 1966, 1970 and 1974), while the last section will be a round-up of facts and discussion relating to the 1978 tournament, its locations and likely highlights. Inserted into every book will be a B&H World Cup wall chart consisting of a map of Argentina, pictures and notes on Argentine people and places, and provision for the reader to chart the progress of the competing teams as the tournament takes place  with each wall chart goes a sheet of adhesive flags of the competing nations, to be stuck down as appropriate on the spaces provided.

1978

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