Popular cigarette ad: "every inch a lady"
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Dunhill Cigarettes

Dunhill Cigarettes De Luxe Ultra Mild



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Dunhill cigarette brand is the most popular (in alphabetical order): Canada, France, Germany, United Kingdom (UK), United States of America (US).

Dunhill cigarettes are manufactured in following countries: Australia, Belgium, Germany, Greece, Italy, Japan, Malaysia, Holland, South Africa, Switzerland, Taiwan, UK, USA.


Tobacco Cigs Brand Marketing News

A Price Reduction Campaign From Malaysia

Announcing price increases is a recurring cigarette advertising problem these days. Less usual is the need to announce a price reduction, but readers may be interested to see how one such operation was tackled in Malaysia recently.
 The brand was PLAYERS PERFECTOS KSFT, originally introduced in August 1965 as a prestige imported brand, retailing at the high premium price of $1.20 as against the $1 of other King Size Virginias such as BENSON & HEDGES, ROTHMANS and PETER STUYVESANT. Distribution had been limited to selected high class outlets and promotional support confined to some direct selling and consumer contact work. It was deliberately left to word of mouth recommendation to get the brand more widely known, as there was a clearly limited potential for a brand at the price.
 DUNHILL KSFT was introduced soon afterwards and was widely distributed and advertised, but at the same $1.20 price never overhauled PERFECTOS In early 1968 however the DUNHILL pack was changed to the current claret and gold design, and the price reduced to $1. The DUNHILL brand has shown a progressive trend since its price came down, but it was not considered desirable for PERFECTOS to take similar action, our own BENSON & HEDGES showing a progressive tendency already at $1. Yet PERFECTOS had become overpriced at its price of $1.20. The decision was made to reduce it in mid-April to $1.10 keeping it as the premium Virginia KSFT, yet bringing it within 10 cents of the more popular brands. It was anticipated that the reduction would increase sales by 10-15%, though May figures show a 50% increase, but it must be emphasized that PERFECTOS volume is currently on a very small scale.
 The advertising had three main objectives - to create awareness of the new price without lowering the brand's image; to create awareness that it remained the prestige Virginia KSFT by reason of its price (an important consideration); and to feature the fact that PERFECTOS, unlike other KSFT Virginias, was imported.
 Only press support was to be given - two of the three ads used being shown here. The copy approach links the brand name with the words "perfect" or "perfection". Body copy reads: "If they were ordinary cigarettes, they'd cost an ordinary price. But these are Players Perfectos - the finest cigarettes you can buy “Specially imported". The imported angle was not overstressed in view of certain nationalist feelings.
 The price reduction was explained to the trade in these words: "The manufacturers have been able to reduce the price to us, and we feel that the benefits should be passed on to the consumer."

1969

Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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