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Dunhill Cigarettes

Dunhill Cigarettes International Lights Filter De Luxe


Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Dunhill cigarette brand is the most popular (in alphabetical order): Canada, France, Germany, United Kingdom (UK), United States of America (US).

Dunhill cigarettes are manufactured in following countries: Australia, Belgium, Germany, Greece, Italy, Japan, Malaysia, Holland, South Africa, Switzerland, Taiwan, UK, USA.


Tobacco Cigs Brand Marketing News

Dunhill pioneers a'shop within a shop' concept in Holland

The UK international brand segment in Holland currently accounts for a small but significant 3. 5% share of the total cigarette market, and is increasing gradually. Within this key segment the shares of the main brands are: - BENSON & HEDGES SPECIAL FILTER 17%, DUNHILL KS 26% and DUNHILL INTERNATIONAL 13%.
 In recent years, in addition to conventional above and below the line support, Dunhill has pioneered on the Dutch market the 'shop within a shop' merchandising concept to strengthen its permanent merchandising presence in tobacconist outlets and to foster good trade relations.
The basic mechanics of the Dunhill scheme are as follows: - Tobacconists are offered a total shop refitting/modernization scheme which features Dunhill on the shelf units. To help finance the scheme tobacconists are also offered an interest free loan, repayable over ten years, of £5, 000. The total cost of the refitting program usually amounts to £8, 000, the tobacconist himself contributing £3, 000 from his own pocket. The photograph above is an example of the results of the scheme.
 In addition, the tobacconist contracts to prohibit competitive merchandising material on the shelf-units and to allow a fixed place on the counter for the promotion of the Dunhill Company's products, when required. Given the intense competition for merchandising space on the counter and the practice of having to pay for such space in many tobacconists, this condition is of great value.
 So far around 115 tobacconists have entered the Dunhill scheme and this figure is expected to expand in the future. Whilst such a scheme is unlikely to be viable on a mass scale for the majority of tobacconists, it is feasible that up to 10% of the 3, 500 tobacconists in Holland might eventually enter the scheme.
As a method of obtaining a strong, permanent merchandising presence in tobacconists, we consider the Dunhill scheme provides a total, definitive approach and it is significant that such a scheme can be operated viably for a brand family which has a relatively low 1. 5% share of the total market.

1983

Like and Popular

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World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

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