Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
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Kool Cigarettes

Kool Cigarettes Filter Kings

19 pieces with Filter in Flip Top Box with Cellophane Tar 10, Nicotine 0.8 Producer British American Tobacco Germany Switzerland Belgium

Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Kool cigarette brand is the most popular (in alphabetical order): Belgium, Canada, France, Germany, Holland, Japan, United Kingdom or UK, United States of America or USA or U.S.
Kool cigarettes are manufactured in following countries: Belgium, Canada, France, Japan, USA.

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Kool  Cigarettes. Advertising in 1935

Kool  Cigarettes. Advertising in 1935

Tobacco Cigs Brand Marketing News

KOOL's Sailboat self liquidator gets plenty of impact

 Elsewhere in this issue we have an article which describes some of the promotions for cigarette brands which have become increasingly used in the United States since the ban on broadcast advertising. Here we describe, from information given by C. I. McCarty, a promotion currently being run for KOOL - a self liquidator on a big scale, calling for quite a large outlay on the part of consumers. For $88 and ten empty KOOL packages (or an end panel from a carton) they get an 11-foot Sea Shark sailboat with a suggested retail price value of $119.00.
 The boat has a 30-pound molded polystyrene hull, aluminum mast and spars, nylon sail, lines, rudder and centerboard, and comes with sailing instructions. The finish of the hull is white and green, and the sail carries the well-known KOOL logotype on a green and white banded background. So not only would the promotion reap its immediate benefits, but it stands to carry lasting reminder value on the lakes, rivers and sea fronts of the United States. The idea for the promotion blossomed, we are told, from a full page 4- color advertisement which showed a KOOL pack in such a boat. Bearing in mind that research had shown that ads for mass-marketed products were sometimes more effective if they contained a coupon. Brown & Williamson tested the ad design in two forms - as a straightforward advertisement, and as a coupon ad offering the sailboat as a self liquidator. Both ads performed well in the test, but that with the coupon was among the highest scoring of those ever tested by Brown & Williamson.
 Before running the ad nationally, and knowing it was effective in gaining readership, it was run in trial markets to see how many people would actually order sailboats at the $88 price. Though the value of the offer was a good one, the outlay was obviously high for a self liquidator. The response to this test was, say Brown Williamson, "terrific", and the decision was made to run the sailboat offer nationally with the support of both media advertising and point - of-purchase.
 Advertising for the national promotion began in May, and will continue through August, and 4-colour whole page ads are scheduled in 28 national publications. Point-of-purchase material includes 13, 000 sixty-carton floor displays, 160, 000 shelf talkers, 160, 000 one-carton displays and 31, 000 riser cards - all featuring the sailboat with tear-off coupons.
 As soon as the promotion became known to the trade individual distributors started to get ideas of their own about how to make use of the offer. Several distributors have ordered boats to present to their best customers, and the display materials are being shown in prime locations. Response has in general been enthusiastic. The editor of a large trade publication said "I've got to be the first man on the block to have one". Consumer feedback, solicited to check on how the boat itself measures up after delivery, has also been favorable. One consumer wrote how their KOOL sailboat got more attention than their big Chris-Craft Constellation, and that all the neighbors wanted one too. Another, very satisfied with the boat, gave praise to the advertising too. A follow-up letter from C. I. McCarty dated June 23rd reported a response of 5, 464 orders for the sailboat, representing (at $88 each) a dollar value of $480, 832. As a final testimony to the excitement generated by the promotion, Brown & Williamson received a letter from a Vice President of a competitive tobacco company asking for a boat and saying, ".. if you can beat the six weeks delivery, I promise not to cover the KOOL logo on the sail".

1971

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