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Kool Cigarettes

Kool Cigarettes Canadian Menthol



Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Kool cigarette brand is the most popular (in alphabetical order): Belgium, Canada, France, Germany, Holland, Japan, United Kingdom or UK, United States of America or USA or U.S.
Kool cigarettes are manufactured in following countries: Belgium, Canada, France, Japan, USA.

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Kool  Cigarettes. Advertising in 1935

Kool  Cigarettes. Advertising in 1935

Tobacco Cigs Brand Marketing News

Brown & Williamson's Kool

The main flavoured products on the U. S. market are, as most readers will already know, mentholated cigarettes. The menthol sector accounts for fully 25% of the market, and is growing at slightly under 1 market share point per year. Here, again as readers will know. Brown & Williamson's Kool has been a major contributor to this growth over recent years. These brands have attracted smokers because of their supposed therapeutic properties and the fresh, cool taste which advertising has consistently stressed.  Over the years a number of variations on the menthol theme have been tried. Menthol and mint were used initially on Lorillard's Newport, but for some reason the mint was later discontinued. Mayo's Spearmint (an American Brands product) was tested without success. Philip Morris tried licorice with their Saratoga, and brought out an Orange Menthol version of Parliament (see "Marketing News" of July and August 1969) but both flopped. More recently they introduced their New Leaf, a wintergreen menthol cigarette (advertising promised its smokers a "tingle"), and this too failed. Brown & Williamson too found no response for their short-lived Breeze, a cigarette flavored with clove. Less spectacular variations have also been tested - like Lido with its Brazilian menthol, and Mr. Menthol with heavy menthol for an "air conditioned taste" - but without success. In addition, a direct mail campaign to a reported one million individuals invites requests for free sample packs. In a parchment-style envelope comes a letter on similar paper, and both bear a full color decorated device showing a coach and horses. With the letter, in copperplate lettering and bearing the signature of George Rothman, comes an acceptance card and envelope.

1972

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