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Cigs and Tobacco History

Europe's Tobacco Companies in 1991

Excerpts from Europe's Major Tobacco Companies 1993

Key features of the markets in terms of industry structure

 

In Belgium Tabacofina-Vander Elst SA, a Rothman's subsidiary, is market leader. The company operates the leading brand Belga and also controls Jubile SA which operates a number of brands including Richmond and Peter Stuyvesant. Philip Morris's Marlboro is the other major brand in the Belgian cigarette market. The other major companies in the Belgian market are: Cinta, a subsidiary of Reemtsma which operates the third largest brand in the market, Bastos' and also Gauloises; BAT Benelux SA whose leading brands are Barclay, and Boule d'Or, and RJ Reynolds Tobacco GmbH, whose main brands in Belgium are St Michel and Camel.

 

Belgium: brand shares and volume sales by major market and manufacturer 1991

 

 

Market share

Sales

Market and brand

Manufacturer

(%)

(billion units)

Belga

Tabacofina

19.8

3.2

Marlboro

P Morris

17.3

2.3

Bastos Rouge

Cinta (Reemtsma)

8.6

1.4

Barclay

BAT

4.3

0.7

Gauloises Caporal

Cinta (Reemtsma)

3.1

0.5

St Michel

RJR

3.1

0.5

Richmond Doize

Tabacofina

3.1

0.5

Boule d'Or

BAT

2.5

0.4

Peter Stuyvesant

Tabacofina

2.5

0 4

Johnson (plain)

Tabacofina

2.5

0.4

Camel

RJR

1.9

0.3

Dunhill

Tabacofina

0.6

0.1

Others

 

30.9

5.0

TOTAL

 

100

16,2


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