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Cigs and Tobacco History

Europe's Tobacco Companies in 1991

Excerpts from Europe's Major Tobacco Companies 1993

Key features of the markets in terms of industry structure

 

The Greek tobacco market is dominated by four national companies – Papastratos Cigarette Manufacturing Company, Karelia Tobacco Company Inc. Georgiades SA and Keranis SA while brands manufactured under licence account for 24% of the market by volume. Papastratos, the leading company with a share of over 40% of the market including brands manufactured under licence, operates the leading brand – Assos, and also the third most popular brand, which is Marlboro manufactured under licence. Karelia, the second largest company, holds the second ranking brand, Karelia, and also manufactures Camel under licence. Georgiadis manufactures Rothmans under licence. The key feature of the market is the growth in imported brands, accounting for some 17.5% by volume in 1991 and for 20% in 1992. Among the imported brands appearing on the Greek market are Silk Cut, Milde Sorte, Dunhill and Rothmans.

 

Greece: brand shares and volume sales by major market and manufacturer 1991

 

 

Market share

Sales

Market and brand

Manufacturer

(%)

(billion units)

Assos

Papastratos

18.9

5.4

Marlboro

Pap/P Morris(L)

12.6

3.6

Karelia

Karelias

13.7

3.9

Camel

Karelias/RJR(L)

4.2

1.2

Rothmans

Georgiadis/Rothmans(L)

3.2

0.9

No 22

Georgiadis

3.2

0.9

GR

Keranis

3.5

1.0

Keranis

Keranis

1.8

0.5

Oscar

Keranis

1.4

0.4

Cooper

Sekap

3.9

1.1

Silk Cut

Gallaher (i)

1.1

0.3

Milde Sorte

Austria Tabak (i)

0.7

0.2

Dunhill

Rothmans(i)

0.7

0.2

Rothmans

Rothmans(i)

0.4

0.1

Other imports

 

14.4

4.1

Others

 

16.5

4.7

Total

 

100.0

28.5

Notes:
(i) = imported
(L) = manufactured under licence percentage totals may not sum due to rounding


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