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Nat Sherman Cigarettes

Nat Sherman Cigarettes Light

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Cigs and Tobacco History

Europe's Tobacco Companies in 1991

Excerpts from Europe's Major Tobacco Companies 1993

Key features of the markets in terms of industry structure

 

Administrazione dei Monopoli di Stato (AAMS) accounts for some 65% of the Italian cigarette market by volume including some 5% manufactured under licence with the share of imports on the increase. Importers are led by Philip Morris with the Marlboro and Merit brands accounting for over 30% of the market between them. Multifilter is another leading Philip Morris imported brand. Other importers between them account for only about 4% of the market with BATs Kim the leading brand with some 2%. Other significant imported brands are Austria Tabak's Milde Sorte, and BATs HB.

 

Italy: brand shares and volume sales by major market and manufacturer 1991

 

 

Market share

Sales

Market and brand

Manufacturer

(%)

(billion units)

MS

AAMS

43.0

41.9

Marlboro

P Morris (i)

21.9

21.4

Merit (light)

P Morris (i)

9.9

9.7

Muratti

AAMS/P Morris(L)

4.0

3.9

Multifilter

P Morris (i)

3.0

2.9

KIM

BAT(i)

1.9

1.9

Diana

AAMS/P Morris(L)

1.0

1.0

Other brands

 

15.2

14.8

TOTAL

 

100

97.5

Notes:
(i) = imported
(L) = manufactured under licence percentage totals may not sum due to rounding


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