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Kent Cigarettes

Kent Cigarettes 7 Charcoal Filter


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Kent cigarettes are produced in countries: Australia, Argentina, Brazil, Chile, Dominican Republic, Finland, Germany, Japan, Mexico, Moldova, Russia, Singapore, USA.

Buying Kent cigarettes is very popular among citizens of Australia, Canada, Finland, France, Germany, Italy, Japan, Spain, UK, USA.


Cigs and Tobacco History

Kent - Marketing Factors

Excerpts from Kent Review
Prepared by Kent Brand Group
December 7, 1981

I. Advertising /Positioning

C. Recommendation Brown & Williamson International Tobacco should move Kent away from its current implicit smoker concern orientation, as depicted by ?‚?«Fresh. Calm. Mild.?‚?», in all markets. The brand is already seen to be mild, with all the smoker concern connotations associated with the word "mild", 1. e., lower deliveries, in emerging smoker concern markets. We should make a positive out of mildness ???‚¬?ˆ? an attractive alternative to full flavor products. It should not be an alternative because of smoker concern, tout an alternative because people with an awareness of how to enjoy life choose Kent. In this context, the ''Spirit" campaign might be an alternative. The .strategy behind this campaign is to establish Kent as the U. S. international cigarette for young, socially active smokers who want smooth, satisfying taste. Any new positioning as depicted by advertising should be consistent. We cannot afford confusing consumers by changing our tack mid-stream. Brown & Williamson International Tobacco must also be single-minded in its approach because of increasing advertising restrictions. Following such a strategy for Kent Parent would create a point of difference between it and its line extensions. Kent line extensions should become the cutting edge of any attempt to associate the brand or house name with smoker concern. This is especially true in Europe where the new development, Kent I, might be able to recapture some of the excitement associated with the launch of the Parent some years ago.

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