Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"

Dreams Cigarettes

Dreams Cigarettes Pink

Cigarette Brands Facts: Popular, Online, Discount

The list of countries, where Dreams cigarette brand is the most popular (in alphabetical order): Canada, United States of America (US).

The scale of popularity is based on search queries of those users who try to buy cigarettes online.

Soon we'll make the list of cigarettes popularity according to discount cigarettes sales online.

Also we are planning to observe the cigarette prices in different countries.

So, we will be thankful for your responds about the most popular cigarettes brands you are buying and about prices of cigarettes which are on sale in your countries. Write e-mails: Buy [at] MorningCigarette.com.

Dreams cigarettes are manufactured in following countries: Belgium, USA.

Tobacco Cigs Brand Marketing News

Marlboro Medium in Saudi Aravia

Perceived Differences and Similarities Between Marlboro Red and Light

Respondents were then asked to compare Marlboro Red with Marlboro Light in terms of the similarities and differences perceived.
Amongst both Nationals and Arab Expats the most significant differences were related to the strength of the cigarette, and thus to the tar and nicotine level. As seen earlier, the level of tar and nicotine is known and understand to influence the strength of flavor and consequently its effect on the health and well being of the individual. Thus Marlboro light was perceived to be healthier due to its lower tar and nicotine level compared to Marlboro Red which (as seen previously) is regarded to be particularly heavy.
Upon probing taste and flavor aspects, it is observed there is a belief that the stronger the levels of., tar and nicotine the more taste and flavor the cigarette has and therefore greater the enjoyment and satisfaction.
"Percentage of tar and nicotine in a cigarette affects directly the flavor and taste; for me I prefer the strong taste of Marlboro"
(Arab Expat – Riyadh Marlboro Smoker)
"After lunch one cigarette of Marlboro Red is sufficient whereas I need two or three cigarettes of Marlboro light to satisfy my taste"
(Arab Expat Riyadh – Marlboro Red Smoker)
"When I had chest problems, I started to smoke Marlboro Light, but frankly, 1 prefer the taste of Marlboro Red"
(National Jeddah – Marlboro Red Smoker)
Thus by implication the taste of Marlboro light has been regarded as unsatisfactory by the full flavor smoker.
Other aspects relate to the physical appearance i.e. difference in the size and color of the filter (brown versus white).
On the issue of similarities, majority of respondents across both nationalities were unanimous in. their opinion that both versions share certain core characteristics:
• Brand name
• Manufacturing company
• Quality
• Country of origin
• Price
• Packaging
In order to obtain a more detailed understanding of the perceived similarities and differences between the two versions, a projective technique was used whereby respondents were asked to picture in their mind an average Marlboro Red smoker, on one hand and a Marlboro Light smoker on the other. Perceived differences and resemblance between the two were then investigated. Responses were initially obtained unaided and subsequently probing was done to facilitate deeper understanding.
The most commonly perceived differences between the two both smokers were as follows:

Marlboro Red Smoker

Marlboro Light Smoker

Profits Variably:
- Age: older 30 – 40 years

- Younger 17-25 years

- Social Class: High

- Medium

- Occupation: Businessmen or managers

- Employee, students

- Interests: Adventure oriented activities

- Mainly sports

- Personality: Rough, strong

- Placid, Calm

- Health Conscious: Not concerned

- Concerned and worried

Thus overall, an average Marlboro Red smoker would be a male typically in his 30's or 40's i.e. well established and settled in life. He would most likely be a businessman or manager and belongs to a high social class. He is regarded to have a strong character and used to a rough and rugged lifestyle (influence of Marlboro advertising cowboy, wilderness). Thus the Marlboro Red smoker is considered to imbibe a strong personality which is reflected in his lifestyle i.e. a fast life and full of adventure. In terms of health conscious, the Marlboro Red smoker has no concerns on this issue and lives life to the fullest.
On the other hand, a Marlboro Light smoker would be a younger male i.e. 17-25 years and this perception could be due to the fact that Marlboro lights is comparatively a new product from Marlboro and has not been in the market for as long a time period as Marlboro Red. As a result of this, it is felt that students would be typical smokers of Marlboro lights. In terms of life style and interests, the Marlboro lights smoker would enjoy various sports activities; however he would be less apt to participate in rugged activities. The personality of a lights smoker would be calm by nature and hence 'refined'. However he is regarded to have a lot of concerns regarding his health and as a consequence his personality is considered to be timid and soft as opposed to strong.
"Marlboro Red smoker is rough by nature, he is stronger, endures more, whereas Marlboro lights smoker is calm by nature"
(Arab Expat Riyadh – Winston smoker)
"The smoker of Marlboro Red looks for satisfaction, smoker of Marlboro lights has fears and concerns for his health"
(National Riyadh – Marlboro Red Smoker)
"Marlboro Red smoker is rough and Marlboro light smoker is soft"
(Arab Expat Riyadh – Marlboro Red Smoker)
"Marlboro Red smokers is rough by nature, stronger than Marlboro Light smoker who is soft"
(Arab Expat Riyadh Marlboro Red Smoker)
"The smoker of Marlboro Red looks for satisfaction whereas Marlboro Lights smoker has fears hesitations for his health"
(National Riyadh Marlboro Red Smoker)
However, some respondents across both both nationalities perceived no differences between both smokers on the basis that age, lifestyle, social level and occupation have not bearing on their smoking habit.
A contradictory viewpoint did emerge, Marlboro Light was perceived by a few to be the cigarette for older people who were aware of problems faced when smoking high levels of tar and nicotine. In addition, it ideal for those who are less energetic and seek a healthier life.
"Those who smoke Marlboro Light have more extended life span than those who smoke Marlboro Red"
(National – Riyadh – Winston Red Smoker)
"Marlboro Light is for old aged people who are basically calm" (Arab Expat – Riyadh – Marlboro Red Smoker)
"Marlboro light a cautious person who doesn't have a big appetite for cigarettes while Marlboro Red is a heavy smoker with a big appetite" (Arab Expat – Jeddah – Marlboro Red Smoker)

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