Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"

Dreams Cigarettes

Dreams Cigarettes Sweet Vanilla

Cigarette Brands Facts: Popular, Online, Discount

<p>The list of countries, where <em>Dreams cigarette</em> brand is the most popular (in alphabetical order): Canada, United States of America (US).</p>
<p>The scale of popularity is based on search queries of those users who try to <strong>buy cigarettes online</strong>.</p>
<p>Soon we'll make the list of cigarettes popularity according to <strong>discount cigarettes sales online</strong>.</p>
<p>Also we are planning to observe the cigarette prices in different countries.</p>
<p>So, we will be thankful for your responds about the most popular cigarettes brands you are buying and about prices of cigarettes which are on sale in your countries.  Write e-mails: Buy [at] MorningCigarette.com.</p>
<p><em>Dreams cigarettes</em> are manufactured in following countries: Belgium, USA.</p>

Tobacco Cigs Brand Marketing News

Marlboro Medium in Saudi Aravia

Marlboro Medium Name

Comparison Between Marlboro Medium and Marlboro Red

In an effort to gain a further understanding, respondents were asked to compare "Marlboro Medium" with Marlboro Red in terms of similarities and expected differences.
By and large, the only difference Marlboro Medium is expected to have compared to Marlboro Red, is the lower levels of tar and nicotine. Therefore, it is felt that Marlboro Red smokers who seek a lighter flavor would be attracted to smoke Marlboro Medium.
"Difference in percentage of tar and nicotine, those who smoke Marlboro Red will be more attracted because it would be more or less similar than to Marlboro Light"
(Arab Expat Riyadh – Marlboro Red Smoker)
"The only difference would be the levels of tar and nicotine, otherwise flavor, taste and price are going to be the same as Marlboro"
(National Jeddah – Marlboro Red Smoker)
On all other aspects i.e. taste, flavor, quality, respondents do not foresee any difference.
Perceived similarities were related to brand name, flavor, taste, pack and, quality.

Comparison Between Marlboro Medium And Marlboro Light

In a similar manner, the comparison between Marlboro Medium and Marlboro light was sought. Marlboro Medium is expected to be stronger than Marlboro Light. Therefore, levels of tar and nicotine are expected to be higher.
Related to this aspect, the most significant difference as mentioned by most respondents, both nationals and Arab expats, is related to the strength of taste:
"Higher level of tar and nicotine in Marlboro Medium because we know that Marlboro Light has the lowest levels"
(Arab Expat Riyadh – Marlboro Red Smoker)
"It is expected to be better than Marlboro Light in terms of flavor, taste and levels of tar and nicotine"
(National Riyadh – Marlboro Light Smoker)
"Compared to Marlboro Light, taste of Marlboro is going to be stronger or heavier"
(Arab Expat Riyadh – Marlboro Light Smoker)
Conversely as expected, majority of the respondents mentioned that Marlboro Medium and Marlboro Light will have the same brand name and packaging.

Similarities With Other Brands

In response to the query on the perceived similarities between Marlboro Medium and other brands in the market, most respondents across both nationalities could not foresee any similar brands.
"I haven't yet tried or seen similar cigarettes"
(Arab Expat Riyadh – Marlboro Red Smoker)
Among those who refuted this and felt (especially Nationals) the following brands emerged:
• Barclay
• Kent
• Merit
• Winston Light
The rationale for the matching of these brands to Marlboro Medium was essentially the equation of the tar and nicotine level and therefore strength of taste.
"Barclay could be similar because, it is not too heavy, it has medium taste"
(National Riyadh – Barclay Smoker)
"Merit, because it has medium taste and flavor"
(National Jeddah – Merit Smoker)
"Merit, in terms of percentage of tar and nicotine but different taste" (National Riyadh – Marlboro Lights Smoker)
"Similar to Winston Light because it has medium levels of tar and nicotine"
(National Riyadh – Winston Smoker)

Estimated Tar and Nicotine Number

Subsequently, investigation about the estimated numbers of tar and nicotine revealed that these would fall in the range of 6-10 for the Tar and .10 for the nicotine. On average the tar and nicotine numbers were estimated to be 8 – .10.
"Medium, more than Marlboro Red and less than Marlboro Light"
(Arab Expat Riyadh – Marlboro Red Smoker)
"Balanced numbers between Marlboro and Marlboro Light could be: tar 8 and nicotine 10"
(National Riyadh – Marlboro Red Smoker)
"Less level by one grade than Marlboro Red and higher levels by 2 grades than Marlboro Light"
(Arab Expat Riyadh – Marlboro Light Smoker)

Buying Intentions and Reasons

Prior to discussing the concept of "Marlboro Medium" and other related areas in detail, respondents were asked whether they would consider buying "Marlboro Medium" if available in the Saudi market, and reasons thereof:
A majority of the respondents expressed an interest in future purchase if the product were to become available in the Saudi market.
Disposition to buy "Marlboro Medium" in the future would essentially depend on the taste and flavor experienced when smoking it for the first time or on a trial basis. It must be mentioned that generally respondents are inclined to try new brands to their search for a better brand or different taste and flavor compared to that current brand.
The medium nature of the cigarette would influence less than half of the sample who would be attracted to try a cigarette which is in between the strong and lights flavor.
Another important factor that would prompt trial is the presence of the Marlboro name; the popularity and recognition associated with the brand is adequately to induce trial. This is universal to both Marlboro and non-Marlboro smokers.
Lastly, purchase intention would be motivated by a lower price vis-a-vis current brand.

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