Popular cigarette ad: "every inch a lady"
and "high performance ultra light cigarette"
MorningCigarette.com

Du Maurier Cigarettes

Du Maurier Cigarettes Ultra Light


Cigarette Brands Facts: Popular, Online, Discount


Du Maurier cigarettes are manufactured in following countries: Australia, Brazil, Canada, England, Trinidad, Vietnam.

Best Cigarette Pictures and Tobacco Ads

Camel. Cigarette Advertising Campaign. 1932

Camel. Cigarette Advertising Campaign. 1932

Tobacco Cigs Brand Marketing News

Du Maurier 120's launched in Brazil: a promising start

Du Maurier 120's were launched in Rio de Janeiro, Brazil, on November 24th 1975. This is the B. A. T. Group's first 120mm brand to be marketed outside the United States. The cigarette has brown paper and tipping, with a silver dye print, and is 21mm in circumference. The pack is a 20s soft cup in silver and dark red, with an additional printing in a brighter red for the "du M" symbol. The brand was the concept of the International Brand Unit under Ken Greig, which takes in the Du Maurier name in addition to that of State Express/Ardath brands. The idea was to re-establish the Du Maurier name among the international brands, giving it a cosmopolitan image of youth and distinction. Innovation was to play a part in this, and it was decided that a cigarette in the new 120mm slim format was appropriate as a first step. Souza Cruz were interested as soon as the Du Maurier 120's concept was presented at the International Brand Conference at Rio de Janeiro in June 1975, as they had already recognized the need for the development of a 120mm product for the Brazilian market and had commenced initial studies. This need arose from the entry into Brazil of Philip Morris and R. J. Reynolds, (both of whom have acquired local manufacturing and distribution facilities) whose 120mm brands - More by Reynolds, and Saratoga by Philip Morris - are respectively the ????? 1 and ????? 2 120mm brands in the United States. It was the primary objective of Souza Cruz to pre-empt the launch of these brands in Brazil, and thus deny to these two companies a unique opportunity of gaining corporate prestige and credibility as competitors to Souza Cruz as manufacturers of cigarettes. It was equally an opportunity for Souza Cruz to reinforce their own corporate image as market leaders, not only in volume but also as pioneers and innovators in providing new consumer options. The decision at the Conference was to develop and launch Du Maurier 120's in Brazil within twelve months maximum, but the subsequent development of the brand took place even more rapidly than originally planned, due to the threat of imminent competitive action. The pack design of the final product was very similar to that presented at the Rio conference. The blend was developed in 3razil, as was the advertising campaign, with the agreement of the I. B. U. in London. All the required machinery conversions were carried out in Brazil by Scuza Cruz, who had access to B&W's experience of 120mm development.

1976

Like and Popular

Cigarettes Brand

Bond Street

Camel

Chesterfield

Davidoff

Glamour

Kent

L&M (L and M)

LD Liggett-Ducat

Lucky Strike

Marlboro

More

Muratti

Pall Mall

Parliament

Salem

Sobranie

Virginia Slims

Winston

555

All Natural Native

Benson & Hedges

Black Devil

Business Club

Capri

Captain Black Little Cigars

Doral

Dreams

Du Maurier

Dunhill

Embassy

Gauloises

Gitanes

Herbal cigarettes

Honeyrose

John Player

Kool

Lark

Longbeach

Mild Seven

Nat Sherman

Natural American Spirit

Newport

Peter Jackson

Peter Stuyvesant

Player's

Players

Rothmans

Seneca

Silk Cut

The Companies | British American Tobacco

The Companies | Philip Morris

The Companies | Rothmans

Viceroy

Vogue

West

World cigarette market

World | Lights Cigarettes

Black Devil, Camel, Dreams, John Player, Marlboro and Nat Sherman is popular in most countries of the world! Captain Black little cigars
Black Devil cigarettes
Dreams cigarettes online
Peter Jackson cigarettes
John Player cigarettes
Nat Sherman cigarettes online
All Natural Native cigarettes

5