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Du Maurier Cigarettes

Du Maurier Cigarettes Extra Light


Tobacco Cigs Brand Marketing News

B. A. T (U. K. and Export) Limited to market DU MAURIER in the UK

From October 15, 1979, B. A. T (U. K. & Export) limited will take over the marketing and distribution of Du Maurier cigarettes in the U. K. from Gallaher. The deal gives Gallaher the rights to Silk Cut (one of its major British brands) in several foreign countries, including Germany, where it is currently owned by B. A. T. B. A. T. has been exporting Du Maurier since it took over Peter Jackson (Overseas) in 1955. Now Du Maurier joins Kent and State Express 555 in B. A. T.'s British market line-up. In the U. K. Du Maurier is a regular length filter cigarette in the middle tar band, packed in a 20's red label box. It will be manufactured in the U. K. by B. A. T (U. K. and Export). All U. K., direct account stockists of this brand are being informed of the change and trade margins will be brought into line with those of other B. A. T. brands. B. A. T (U. K. i Export) Limited currently export two versions of this brand: du Maurier Regular, in the traditional red and silver label box, which is a leading brand in the Channel Islands and NAAFI in Europe; and Du Maurier Superkings, an exclusive 100mm Virginia cigarette, and one of the company's major brands in the Middle East. The brand is marketed by Imperial Tobacco, Canada, where a range of 100 mm King Size and regular length brands in both medium delivery and 'special mild' versions have a combined share of more than 14% of the Canadian market. Regular length Du Maurier is the dominant brand leader in Trinidad, and a major brand with 25% of the market in Malta. Brown & Williamson, who own the trademark in the USA manufacture Du Maurier King Size.

1979

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