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B. A. T. (U. K and Export) Ltd. announce major new promotion in the U. K. du MAURIER to sponsor Philharmonia Orchestra

It was announced on the 14th August by BAT (UK & Export) Limited that the House of du MAURIER is to sponsor the Philharmonia Orchestra for the next two years to the sum of approximately £300, 000 each year. The sponsorship programme, under the banner "In Concert du MAURIER and Philharmonia" will include concerts in London and the provinces.. A total of approximately 60 concerts will be sponsored by du MAURIER under the initial agreement. The inaugural concert at London's Festival Hall on Thursday 25th September was conducted by Riccardo Muti, the Philharmonia's Music Director, with James Galway as soloist. Future concerts will feature a galaxy of international soloists such as Yehudi Menuhin, Itzhak Perlman, Kiri Te Kanawa and Vladimir Ashkenazy (soloist/conductor): other distinguished guest conductors include Bernard Haitink, Lovro von Matacic and Simon Rattle. The Right Honourable Norman St. John-Stevas, MP, Chancellor of the Duchy of Lancaster and Minister of Arts, said: "It is particularly gratifying for me, as Minister of Arts, to welcome this, the largest ever sponsorship commitment to a British orchestra. Since I launched the Government's campaign to increase awareness of business sponsorship of the arts the response has been most encouraging. " "A life-line for the Philharmonia" was how Christopher Bishop, the Orchestra's Managing Director, described the news of the sponsorship. "In these days of financial crises for British orchestras, it is wonderfully encouraging to have a commercial company come forward with such a major sponsorship. The financial backing from du MAURIER will enable us to maintain and develop the standards of the Philharmonia performances by allowing us to recruit the best players, engage even more international soloists and provide extra rehearsal facilities."

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