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The list of countries, where Lucky Strike cigarette brand is the most popular (in alphabetical order): Australia, Austria, Argentina, Belgium, Brazil, Canada, China, Czech, Denmark, Finland, France, Germany, Greece, Iceland, India, Ireland, Israel, Italy, Japan, Mexico, Moldova, Netherlands or Holland, Norway, Poland, Portugal, Romania, Russia, Turkey, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Ukraine, United Kingdom or UK, United States of America or USA or U.S.

Lucky Strike cigarettes are manufactured in following countries: Argentina, Chile, Finland, France, Germany, Honduras, Italy, Japan, Mexico, Holland, South Korea, Spain, Switzerland, USA.

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Lucky Strike Cigarettes. Advertising in 1953

Lucky Strike Cigarettes. Advertising in 1953

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Lucky Strike History

Lucky Strike an American Standard for More Than Seventy-Five Years
In retrospect, the Lucky Strike line of tobacco products, owned internationally by Brown & Williamson Tobacco Corporation, a member of the BAT union of tobacco companies and successor to American Tobacco Company, seems destined to have become the American cultural icon that it is today. With its echoes of the fabled "lucky strikes" of nineteenth-century California gold prospectors, the Lucky Strike brand and its bull's-eye logo have captured a uniquely American look and spirit for more than 75 years.

Cough Syrups and Clever Slogans: The Early Years
The brand name "Lucky Strike" was first registered in the United States in 1871, for R.A. Patterson's Virginia plug and pipe tobacco. After the 1865 conclusion of the American Civil War, the tobacco industry of the southern United States began a rapid rise, and Patterson, a Virginia doctor who had served in the army of the seceding Confederate States of America under the celebrated "gentleman general" Robert E. Lee, was one of the modern industry's early entrepreneurs. Tradition has it that Patterson's "Lucky Strike" tobacco's unique flavor came from the addition of Dr. Patterson's homemade cough syrup to the blend.
So, in the early years of this century, when George Washington Hill, the flamboyant president of Lucky Strike's parent company, was looking for a name for a new flavored blend of burley tobacco, "Lucky Strike", with its romantic gold-rush associations as well as the suggestion of an arrow hitting "on target," was an ideal choice.
In 1917, Lucky Strike cigarettes were introduced into the American market with the soon- to-be-famous slogan, "Lucky Strike, It's Toasted!" Competitors scoffed at these advertisements - since all tobacco is dried, or "toasted," at some point in the preparation process - but the idea captured the popular imagination and "It's Toasted!" was a hugely successful slogan used for many years to come.
Indeed, in the years which followed its introduction, Lucky Strike became - and remains - one of America's best-loved brands, in no small part due to the combined imaginative powers of C.W. Hill and advertising genius Albert Lasker, who also created that quintessentially American entertainment, the soap opera. Together, Lasker and Hill developed a series of slogans which immediately became part of the American popular culture landscape of the day.
Among these mottoes were the well-known "Lucky Strike Means Fine Tobacco," which
was later abbreviated to "L.S./M.F.T." and which appeared on Lucky Strike packets for decades. Another celebrated slogan was "Nature in the Raw Is Seldom Mild," which was accompanied in print advertisements by graphic and anecdotal celebrations of civilization's virtues. Other advertisements in this era featured photographs of tobacco plantations around the American South; "Lucky Strike pays 40% more for its tobacco just to get the best and mildest leaves," read one. As with the "It's toasted!" motto, the emphasis of these campaigns was the unique quality of and special care taken in preparing Lucky Strike tobaccos.

Between the Wars:
Movie Stars and Crooners Make Lucky Strike a Household Name
But Lucky Strike is most often associated in the American mind with the especially optimistic and high-spirited period in American cultural history spanning from the glamorous late 1930s through the rugged and patriotic 1940s into the affluent and secure 1950s.
Early Lucky Strike spokespersons included numerous European women of artistic fame and high society. These elegant figures were superseded by Hollywood film stars, "America's own royalty." The lovely Jean Harlow, dramatic Joan Crawford, comic actress Myrna Loy, and the dashing Douglas Fairbanks, Jr., were among the numerous movie stars who served as glamorous spokespersons for the brand.
Al Jolson, the "father" of ail-American art form ragtime music and star of 'The jazz Singer," the first-ever "talking" movie, joined actress Constance Talmadge in reminding audiences to "Reach for a Lucky Instead of a Sweet!" And, in the film classic "The Maltese Falcon," Humphrey Bogart's "hard-boiled" Detective Sam Spade smoked only Luckies.
Other celebrated figures who associated Lucky Strike with adventure in the popular imagination include Amelia Earhart, the first woman to fly solo across the Atlantic Ocean, and U.S. Navy Captain George Fried, who claimed that Luckies had helped him to maintain "nerve control" during a much publicized rescue-at-sea mission.
Also during this era, the Lucky Strike brand sponsored "Lucky Radio Shows" featuring American composer George Gershwin and the first-ever "hit parade." Frank Sinatra, renowned singer of classics such as "You Make Me Feel So Young," "New York, New York," and "My Way," later led the "Lucky Strike Hit Parade."

World War II: Lucky Strike Goes to War
Then came World War II, and, in 1941, Lucky Strike traded its traditional camouflage-green package for a newly redesigned white one. Since the green color of the old packaging was needed to produce army uniforms, it was said, Lucky Strike had patriotically "donated" the color to the government for the benefit of the armed forces abroad. "Lucky Strikes," declared G.W. Hill, "have gone to war." It was a sentiment warmly received both by those going off to battle and those supporting the war effort at home.
This declaration echoed an earlier campaign on behalf of Bull Durham loose tobacco, a sister brand to Lucky Strike. During World War I, Percival S. Hill, father of C.W. Hill and then president of Lucky Strike's parent company, had announced, in a full-page letter to the public in the Saturday Evening Post, that the U.S. government had requested that the entire output of Bull Durham tobacco be reserved for "the boys" on the front lines: "I know that you will not forget the little muslin sack - gone for the moment on its mission of hope and inspiration to our boys in the trenches," he concluded, "'Bull' will come back, with ribbons of honor. Have no fear."
On the other side of the Atlantic, Lucky Strikes were so popular among European and American soldiers alike that they were used as a form of currency. When doubts about the value of paper money became so acute that a quasi-barter economy developed in Europe, Lucky Strikes held their value.

Redefining Lucky Strike's Distinctive "Look"
The challenge of redesigning the Lucky Strike "look" fell to noted designer Raymond Loewy. Company legend has it that G.W. Hill arrived one day unannounced at Loewy's office. Without even taking off his hat, Hill declared, "I've heard that you don't like the Lucky Strike package, and, what's more, that you think you can design a better one. I just don't believe it." Loewy replied, coolly and simply, that he would be happy to bet $50,000 on his ability to create a new and improved package for Lucky Strike products.
After the two traded further jibes, Loewy delivered on his promise, impressing Hill and creating an American classic. The original green was replaced by a pure white suggesting the purity and freshness of the package's contents. On this background, Loewy placed the famous bull's-eye design, a red circle surrounded by olive green and black rings. Ingeniously, Loewy insisted that this design appear on both sides of the package, so the brand's unique logo could be seen, no matter which way the pack lay or was displayed.
By the 1940s, Lucky Strike was probably the most recognizable brand on the tobacconist's shelf. The subject of a 1938 book entitled The Story of Lucky Strike, Luckies became so familiar that the pack was even the subject of a painting by noted American artist Stuart Davis.
It is no surprise, then, that a number of other products, including other cigarettes, tried to copy its distinctive style, most often by using the striking bull's-eye image. One imitator used a graphic almost identical to the Lucky Strike bull's-eye with a satirical version of the "It's Toasted!" slogan: "Hotter than a Firecracker!" This imitator relied on the company's good humor for protection, but others were not so fortunate, like Lucky Strike Toilet Paper!
The real Lucky Strike pack, containing one of the eight varieties of Lucky Strike cigarette currently available, has been sold more than fifty billion times around the globe, from Kansas to Kazakhstan, from Arizona to Azerbaijan, and has been supported by advertising reflecting the brand's distinctive American heritage. No wonder 97 percent
of Americans asked - and millions of others all over the world - are so familiar with the Lucky Strike brand!
The Lucky Strike brand is the property of Brown & Williamson Tobacco Corporation, Louisville, Kentucky, USA, a member of the BAT union of tobacco companies and the successor to the American Tobacco Company.

Lucky Strike Timeline
• Cellophane wrapper and pull tag were introduced in 1935.
• Lucky Strike created a program called "Your Hollywood Parade" which was in conjunction with Warner Brothers. Stars on the program were Jean Harlow, Joan Crawford, Myrna Loy and Douglas Fairbanks Jr. These stars also did endorsements in print adverts for the brand.
• 1940 - Lucky Strike had a huge stand at the World's Fair in New York. Visitors were shown the blending and rolling processes that went into the production of Luckies.
• 1940 - Lucky Strike sold more than Camel, Chesterfield and Philip Morris put together.
• Since its earliest days, the Lucky Strike pack had been dark green in color. But as war raged across the world in the 1940's, chromium - the essential ink base of green -became available only to the military, requiring Lucky Strike to rethink its product packaging.
• 1941 - Raymond Loewy redesigned the Lucky Strike pack putting the characteristic bull's-eye logo on a clear white background.
• 1942 - Lucky Strike "donates" its characteristic green color from the pack to the war effort. Used the donation as an advertising slogan - "Lucky Strike Green has gone to War" - to announce its new pack.
• Luckies became almost a kind of currency during the war because of shortages and rationing.
• 1943 - Advertising Research Foundation named Lucky Strike ads as one of the 10 most-read ads in America.
• Production processes the company used were described as a "fetish of quality," and this was used in ads in the early 1940's.
• 1944 - Maintained their premium position through emphasizing the quality of the tobacco leaves, using the slogan "Lucky Strike Means Fine Tobacco - L.S./M.F.T." in their advertising campaign.
• 1948 - Sponsored big-time college football on TV. Around this time, a new slogan, " Be Happy - Co Lucky," was introduced. "It's all a matter of taste" was also introduced.
• 1950 - Lucky Strike sponsored a TV show called "Your Lucky Strike Theater."
• 1985 - Lucky Strike sponsors World Championship Motorcycle Grand Prix Racing team.
• 1987 - Keith Haring, a top U.S. graffiti artist, was commissioned by B&W to make four renderings of the Lucky Strike logo.

Interesting Facts About Lucky Strike
Outlined below are some highlights of Lucky Strike's rich brand heritage. We hope this information will help inspire thinking for promotion ideas that are relevant to the brand and to the consumer. Remember, the challenge lies in how to make these brand heritage facts contemporary and interesting to the ASU 30.
• The Native American Chief who was responsible for selling Lucky Strike the Virginia land rich enough to grow the smoothest burly leaf was Powhattan. In honor of this, it was decided that a portrait of Chief Powhattan would adorn every pack, which it does to this day. Powhattan also fathered a notably famous daughter - Pocahantas!
• Lucky Strike began its illustrious life way back in the 1870's not as a cigarette, but as sliced plug tobacco. Much favored by the gold prospectors of the time, it came in a sturdy metal tin.
• Lucky Strike trademark was registered by R.A. Patterson in 1871.
• George Washington Hill to his father Percy: "You know there is something in that process of Charlie Penn, and I cannot express it... He cooks it, cooks the tobacco." Cerson Brown walked into the room at that moment and said, "That is it, it is toasted."
• Lucky Strike ads of the times said: "What cooking does for raw potatoes, it does for' raw' tobacco - gives flavor." (This heritage fact works well for culinary and restaurant tie-ins.)
• Vincent Riggio of American Tobacco introduced the concept of point-of-sale communication into shops in the 1920's.
• 1920 - Lucky Strike hit national distribution in the States. Lucky's salesmen were given exact routes as well as Model T Fords for transport.
• As the Roaring Twenties got under way, advertisers were forced to dream up ever more imaginative ways of selling their products. One example of this was how George Washington Hill hired airplane skywriters in 1923 to write "Lucky Strike" two miles high in the sky in over 122 U.S. cities.
• 1922-1950 - Before TV, videos, etc., radio was the media hit. Lucky Strike ruled the air during this time with its cutting-edge radical radio show, "Your Hit Parade", which featured the mega music stars of the day. Frank Sinatra got his big break by appearing on this program.
- Celebrated figures who associated Lucky Strike with adventure included Amelia Earhart, the first woman to fly solo across the Atlantic Ocean.
• American crooners made Lucky Strike a household name. Al jolsen, the "father" of the ail-American art form of ragtime music and star of "The jazz Singer", smoked Luckies.

Lucky Strike Trivia
The Lucky Strike Trivia below has been taken from U.S. pack inserts and highlights interesting facts about Lucky Strike's rich brand heritage. You will find examples of these pack inserts following the facts themselves.
• In 1928, advertising for Lucky Strike broke with tradition by using women in testimonial ads, encouraging other women to smoke Luckies as an alternative to what?
a. chewing gum
b. eating sweets
c. doing housework
Answer: b. eating sweets is the correct answer. The slogan, "Reach for a Lucky instead of a sweet" outraged the candy industry and boosted Lucky Strike sales. Now put down that doughnut and light yourself a Lucky!
• Lucky Strike's 'tear and compare' demonstration made it possible for the customer to observe:
a. the long strands of leaf in the Lucky blend
b. the lack of sand and sediment under the dismantled Lucky ??? the use of "Clean Center Leaves"
d. all of the above
Answer: If you guessed d. all of the above, you're right! Lucky Strike salesmen used the same procedure to demonstrate all three important features of the Lucky Strike cigarette. Their customers, however, were more than happy to demonstrate how to smoke one.
• During wartime, Lucky Strikes were so popular among European and American soldiers alike that they were used as what?
a. a form of currency
b. stuffing for pillows
??? presents for their wives d. to stave off the enemy
Answer: If you guessed a., you're right. When doubts about the value of paper money forced Europe to develop a quasi-barter economy, Lucky Strikes held their value.
• In 1969, consumers could mail specified numbers of Lucky Filter pack tops in exchange for what?
a. points that went toward a 1959 Mustang
b. Lucky Strike lighters (now collector's items) ??? Certain LP albums
Answer: That's right, ??? LP albums are what consumers could get by mailing in their Lucky Strike pack tops. Thus proving that Luckies not only gave great taste, but had great taste too.
• With the introduction of Lucky Strike Filters, advertising copy for the new brand read what?
a. "New Lucky Strike Filters put back the taste that other filters take away."
b. "Show me one filter that won't take away the taste and I'll eat my hat." ??? You don't have to light it to like it."
d. All of the above
Answer: If you answered d., you're right. All three copy points were used to promote the new filtered cigarette having as much taste as a non-filtered one. Light one up and decide for yourself.
• The now famous name of that famous cigarette, Lucky Strike, originated from what source?
a. When Union workers went on strike at a mining company, a small tobacco company offered them jobs in their then fledgling business.
b. It referred to the suggestion of striking oil, comparing the wealth of an oil tycoon to the 'striking it rich with a Lucky.'
??? It came from the fabled 19th century "lucky strikes" of the California gold
prospectors.
d. Both b and ???
Answer: Gotcha that time. The correct answer is actually ??? And as any Lucky smoker will tell you, you really do strike it rich when smoking the smooth tobacco of a Lucky Strike.
• Lucky Strike Charcoal Filter cigarettes first came on the scene in what year?
a. 1969
b. 1959 ??? 1964 d. 1960
Answer: The year was ??? 1964, when these newfangled cigarettes were tested in Memphis, Indianapolis, Des Moines and Spokane. National distribution of regular or acetate filters took place in 1965. Who says the Midwest is behind the times?
• Lucky Strike Filter 100's were introduced as what?
a. "The Longer Lasting Lucky Strike"
b. "The Lucky Strike that doesn't taste like a Lucky Strike" ??? "New Lucky Strike 100's go a long way..."
Answer: b. "The Lucky Strike that doesn't taste like a Lucky Strike" is the right pick! Go figure.
• The fateful Lucky Strike "10 & 10" packaging was made up of what?
a. Ten menthol filtered cigarettes and ten regular filtered cigarettes
b. Ten original Lucky Strike cigarettes and ten regular filtered Luckies ??? A ten-pack of a short-lived brand of Luckies known as Lucky 10's
Answer: a. is the answer! The not-so-lucky "10 & 10" package was made up of ten of each cigarette bound together with a single overwrap of cellophane and was eliminated
from the market within the year. So, you win some, you lose some.
• In May of 1966, Lucky Strike Green went national, symbolizing what?
a. A comeback of the original Lucky Strike packaging color
b. Lucky Strike menthol
??? A Lucky Strike cigarette targeted to Irish Americans
Answer: If you answered b., you're right on target. LS Green was Lucky Strike's fine tobacco cigarette with menthol. The cool cousin to the great tasting Lucky Strike.
• In advertising for Lucky Strike 100's, commercials emphasized what?
a. "...the taste is soft..."
b. "...a lot more mild..." ??? "...it draws easy..." d. all of the above
Answer: You're right if you guessed d. It was all three statements that helped sell the new Lucky Strike. So much to say, so little air time.
• Lucky Strike's famous "It's Toasted!" line was featured on print advertisements along with a small "toasting" picture. Which of the following was not featured on any of these ads?
a. A slice of toast on a fork
b. Steak, broiled and buttered ??? A frankfurter on a fork
d. A raw potato
Answer: If you guessed ??? you are correct! Of the several variations on the cooking theme, the frankfurter was not one of them. Lucky Strike, with its own great taste for 125 years.
• During 1923, the advertising behind Lucky Strike had turned to this innovative technique:
a. Skywriting
b. Radio commercials ??? Billboards
Answer: Look! Up in the sky, it's a bird, it's a plane, it's Lucky Strike! And it was. Advertising took to the air, not just the airwaves, so if you picked a., you're right.
• The original Lucky Strike trademark was what?
a. A horseshoe
b. A bullseye
b. The launching of the Titanic
c. The launching of Apollo II
Answer: Did you guess a. The 1939 World's Fair? Well you're right, you clever dog.
• Of the different tobaccos in the Lucky Strike blend, which name is not an ingredient?
a. "Virginia"
b. "Turkish" ??? "Maryland"
d. "Potomac"
Answer: d. "Potomac" is not the name of any type of tobacco included in the rich, fine blend of tobacco found in Lucky Strike cigarettes. Let's smoke to it.
• One of the important types of tobacco now used in the blend of Lucky Strike called " Bright" is also known as what?
a. "Burley"
b. "Flue-cured" ??? "Air-cured"
Answer: If you chose b. as the answer, you got it! The flue-curing process is how it is prepared for the market. Without it, it wouldn't be a Lucky!
• Before certain types of Lucky Strike tobacco go to market, they are air-cured, which is what exactly?
a. By applying direct, smoky heat in special barns
b. To suspend leaves in well-ventilated sheds exposed to air ??? By hanging the tobacco in the sun
d. All of the above
Answer: d. is right! All three of these air-curing methods are used to give Lucky Strike cigarettes the finest, most quality tobacco money can buy.

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